Senior Product Marketing Manager

Why This Role Exists

Awardco is reimagining the workplace to be more rewarding, supportive, and fun for everyone. As one of the fastest growing companies in the employee experience industry, our mission is to help employees love what they do, love where they work, and get recognised for their efforts—especially our own employees! And as winners of Glassdoor’s Best Places to Work, Best in Brightest in the Nation, and Great Place to Work, we do much more than talk the talk.

Awardco is launching and scaling in the UK/EMEA. We’re looking for an individual who can translate market insight into product direction, pricing & packaging, and go-to-market plans tailored to this region.

You’ll be part of our London team and work to capture real market signals through shadowing sales conversations, interviewing customers, and pressure-testing messaging, pricing, and packaging. You’ll synthesize what you learn into clear product recommendations and launch plans, then assist in building the enablement and materials that help Sales and CS win early, create referenceable stories, and turn those wins into repeatable playbooks for the region.

This is a critical, early-stage hire—more renaissance builder than narrow specialist. You’ll switch between research, storytelling, pricing, light ops, and field work in the same week, making crisp calls with imperfect data. If you’re entrepreneurial, hands-on, and energized by 0→1 work where your judgment shapes the market entry and the playbook others will follow, this role is for you.

What You Will Do

• Get close to the London/UK market: shadow sales calls, run customer/prospect interviews, and synthesize insights into clear problem statements
• Map the UK/EMEA market landscape: size TAM/SAM, form ICP hypotheses, and quantify where Awardco can win across SMB, mid-market, and enterprise
• Build an industry matrix (e.g., healthcare, retail, manufacturing, financial services, public sector): identify frontline-heavy vs. desk-based environments, regulatory nuances, and fastest paths to entry (direct vs. partner, etc.)
• Turn market signals into product recommendations with business cases and prioritized, region-specific requirements
• Own positioning and messaging by segment, buyer, and use case; test and iterate quickly with real audiences
• Lead pricing & packaging research (WTP, offer design) and propose a right-sized regional package with clear upsell paths
• Build the go-to-market plan for launches and campaigns; partner with Sales/CS to create repeatable plays from first wins
• Create localised enablement that gets used: narrative decks, talk tracks, FAQs, objection handling, one-pagers, ROI stories
• Maintain the competitive landscape (who wins, why, gaps) and sharpen differentiation for UK/EMEA scenarios
• Collaborate with Events on customer summits/field moments and drive the post-event conversion plan
• Establish light analyst/partner touchpoints to earn credibility and expand distribution

What You Will Bring

• 3+ years in Product Marketing (or adjacent GTM/strategy) in B2B SaaS; experience localising or launching in UK/EMEA is a plus
• Startup mindset, someone who thrives in 0→1 and foundational work, building without needing existing systems, norms, or processes
• Track record turning customer/market research (interviews, win–loss, usage data) into positioning, roadmap input, and clear recommendations
• Strength in positioning & messaging by segment/buyer/use case, with crisp narrative and copy skills (decks, one-pagers, web/email)
• Hands-on with pricing & packaging basics (WTP studies, offer design) and partnering with RevOps/Finance
• Proven go-to-market execution: launch planning, channel/campaign collaboration, and sales/CS enablement that gets used
• Competitive intelligence chops (landscape scans, tear-downs, battlecards) and the ability to translate findings into win strategies
• Comfortable building sales/CS enablement (talk tracks, objection handling, ROI stories) and closing the loop on what actually drives meetings and progression 
• Collaborative operator who works well with Sales, CS, Product, Events, and partners; able to lead projects without formal authority
• Comfortable engaging analysts and ecosystem partners (briefings, proof points, quotes) to build regional credibility
• Maker energy: drafts first-pass assets yourself (Slides/Figma/Docs), ships v1 fast, iterates from signal; willing to run interviews and on-sites

Why Join Awardco?

• We have a revolutionary, client-approved product
• One of the fastest growing companies in the nation: 3x Inc. 500, 2x Deloitte Technology Fast 500, 2x Mountain West Capital Network Fast 100, 3x Fast 50 (Utah Business), and 3x UV50 Fastest Growing Companies (BusinessQ), to name just a few
• Great Place to Work certified, ranked in Inc. Best Workplaces, one of the Best and Brightest companies to work for, and ranked on the Salt Lake Tribune's Top Workplaces
• Backed by renowned investors, both local and national

Awardco is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status, and will not be discriminated against on the basis of disability.

Disclaimer: Please be aware that all official communication regarding your application will only come from an email address ending in @awardco.com. If you receive any communication from a different domain, it may be fraudulent, and we encourage you to report it.