Senior Product Marketing Manager (GTM)

Highlights

• OTE: $180,000
• Base Salary: $160,000
• Location: remote in the USA (EST and CST)
• Stock options

About Us

At Fundraise Up, we are reimagining the fundraising platform to create the most convenient and fastest way to donate to non-profit foundations. Our innovation is aimed at enhancing loading speeds, boosting conversion rates, offering diverse payment methods, and more. Each month, individuals worldwide donate tens of millions of dollars through our platform. We are the go-to fundraising solution for some of the world's leading non-profit organizations. UNICEF, The Obama Foundation, the Alzheimer's Association, and many others leverage our platform for their online fundraising needs.

About the Role

Fundraise Up is hiring a Senior Product Marketing Manager (GTM-focused) to own the go-to-market strategy and performance for new segments, defined as new verticals, customer types, and geographies across mid-market, enterprise, and strategic tiers. 

This is a senior, cross-functional leadership role that bridges Product, Demand Generation, Sales, Customer Success, and Content. The GTM PMM is accountable for driving measurable growth in new segments and by defining the audience, shaping the commercial strategy, orchestrating execution, and tracking business impact.

This role is not release management. While that function ensures launches happen on time and with clarity, this role ensures launches deliver outcomes such as adoption, revenue, and market penetration. 

You’ll be a key strategic partner to executives, guiding where and how Fundraise Up enters new segments, ensuring that every go-to-market motion is data-backed, aligned, and profitable.

Key Responsibilities

Segment Growth & Ownership

• Lead the go-to-market strategy for new segments: defining audience, positioning, and success metrics.
• Collaborate with the Market Research PMM to validate opportunity sizing and readiness, then take full ownership of GTM planning and execution.
• Establish commercial goals (pipeline influenced, closed-won revenue, adoption) and maintain accountability to them.
• Build executive visibility into segment performance through structured reporting and insights.
• Partner with Sales and Customer Success leadership to operationalize motions for acquisition, expansion, and retention.
• Ensure GTM teams are fully enabled.

Go-to-Market Planning & Execution

• Develop and execute end-to-end GTM plans for new segments and products, ensuring alignment with company and marketing OKRs. 
• Own the GTM operating model: define milestones, owners, KPIs, and reporting cadence.
• Partner with Content, Demand Generation, and Marketing Management to translate positioning into campaigns, case studies, and enablement assets tailored to each segment.
• Define the KPIs for launch success and hold cross-functional partners accountable to outcomes.

Sales, CS, and Demand Generation Alignment

• Lead the enablement strategy for new segments, ensuring Sales and CS have the tools and confidence to execute.
• Create concise, data-backed messaging frameworks, playbooks, and talk tracks for new markets and verticals.
• Partner with Demand Gen to shape campaign strategies that align with the GTM plan and shared pipeline goals.
• Conduct quarterly GTM reviews to assess performance, learnings, and next-step recommendations for scaling or optimization.

Cross-Functional & Executive Leadership

• Act as the single point of accountability for go-to-market performance in assigned products and segments.
• Drive senior-level alignment across Product, Sales, CS, and Marketing on priorities, execution timelines, and success metrics.
• Establish a consistent reporting cadence and communicate results to executive leadership.
• Serve as a thought partner to leadership, contributing to Fundraise Up’s broader growth and segmentation strategy for 2026 and beyond.

What Success Looks Like

• Each segment has a defined GTM plan, KPIs, and measurable commercial results.
• Segment performance is tracked, reported, and used to inform company-level growth strategy.
• Sales and CS are aligned, confident, and executing effectively against new-segment playbooks.
• Fundraise Up expands successfully into new segments with data-backed repeatability.

Skills and Qualifications

• 8–12+ years in Product Marketing, Go-to-Market Strategy, or Commercial Marketing within a high-growth B2B SaaS environment.
• Proven success leading cross-functional GTM launches tied to pipeline and revenue outcomes.
• Experience driving growth across multiple segments — by vertical, customer type, or geography.
• Strong analytical mindset; able to build and interpret data to measure adoption, pipeline impact, and ROI.
• Deep collaboration experience with Product, Demand Gen, Sales, CS, and Content teams.
• Executive-ready communication and presence and have the ability to influence senior stakeholders and shape decisions. 
• Operates with urgency, ownership, and strategic clarity in fast-paced environments.

Benefits

Our compensation package includes comprehensive benefits and perks, meaningful equity, and a competitive salary:

• Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.
• FSA Spending Account.
• Remote or Hybrid work. Our teams are spread globally.
• 15 days of vacation, 7 company holidays plus an additional 3 floating holidays and 5 sick days.
• 401(k) plan with company match.
• 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
• Paid parental leave (12/6 weeks).

**Please note: All official correspondence from Fundraise Up will exclusively originate from the @fundraiseup.com domain. Exercise caution and ensure the authenticity of emails claiming to be from our company.