Senior Public Relations Manager
This is Adyen
Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.
For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.
Public Relations Manager
As Adyen LATAM's PR Manager, you will lead all communications for Adyen across Latin America. You will help to shape how we tell our story to different stakeholders. Your objective will be to increase media coverage for us in the region, with a focus on ‘tier one’ results (national newspaper and sites, national TV and radio, as well as the best technology publications).
We want to be recognised as a leader and one of the most influential and important acquiring in LATAM right now. We hope this professional will be able to increase our visibility in the region through earned media (consumer, business, B2B, etc).
Our fast paced environment requires a motivated and independent self-starter, who is prepared to work independently across a wide variety of tasks. The role is ultimately responsible for all communications in line with the overall business objectives, goals, for Adyen LATAM. Ultimately, you should be able to expand our company’s digital footprint and brand awareness.
What you’ll do:
- Define how PR ties directly to business outcomes in Brazil and Mexico (pipeline, merchant awareness, supporting Sales & Marketing campaigns)
- Highlight thought leadership: shaping narratives around payments innovation, regulatory changes, and trends in LATAM
- Crisis communications: prepare and execute response strategies for potential reputation risks in LATAM
- Executive visibility: support regional leadership with media training, public speaking opportunities, and positioning in the market
- Storytelling: translate complex financial technology concepts into compelling stories for press and stakeholders
- Event amplification: coordinate PR angles for regional flagship events (Casa Adyen, VTEX Day, etc.) and leverage them for coverage
- Measurement: establish KPIs (share of voice, sentiment analysis, media reach, tier-one placements) to track progress and report results
- Partner with Sales, Partnerships, and Product teams to align PR with commercial priorities
- Work closely with Global PR to ensure consistent narrative while tailoring for LATAM nuances
- Collaborate with digital and content marketing to maximize reach of earned media across Adyen’s owned channels
Who you are:
- 5+ years of experience in PR or communications field
- Portuguese and English on a professional level
- Spanish is a plus
- Excellent writing skills
- Flexible and; tenacious: does what it takes to get things done, and ability to navigate through ambiguity
- Collaborative nature and team player, and a desire to work in an international environment
- Ability to take initiative, think ahead, engage proactively and make great things happen
- Strong project management skills
Our Diversity, Equity and Inclusion commitments
Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.
Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!
What’s next?
Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.
This role is based out of our Sao Paulo office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.