Senior RTB Product Manager (Taiwan)
About Appier
Appier is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier’s mission is turning AI into ROI by making software intelligent. Appier now has 17 offices across APAC, Europe and U.S., and is listed on the Tokyo Stock Exchange (Ticker number: 4180). Visit www.appier.com for more information.
About the role
[The seniority/title is determined by job-related skills, experience, and evaluation after the interview.]
We are looking for a data-driven and collaborative individual to join our team as an RTB Advertising Optimization PM. In this role, you will work closely with data scientists and campaign managers to improve RTB (Real-Time Bidding) campaign performance through model enhancements, strategic insights, and cross-team collaboration. You will have the opportunity to run large-scale A/B testing experiments on billions of ad requests daily, identify key signals that drive performance, and shape the optimization direction based on real-time data and industry trends. This is an ideal opportunity for someone who is passionate about advertising technology, machine learning applications, and performance marketing.
Key Responsibilities:
- Partner with data scientists and campaign managers to improve RTB model and algorithm performance.
- Analyze competitor strategies and market trends to identify optimization opportunities.
- Drive data-informed decision-making to improve campaign outcomes.
- Design and evaluate A/B experiments at scale using billions of daily auction requests.
- Research and test end-to-end RTB ad serving behaviors to uncover areas for improvement.
- Explore and evaluate potential new signals to enhance model effectiveness.
- Collaborate with the SSP partnership team to optimize traffic quality and supply-side performance.
- Coordinate cross-functional requirements with strong communication and alignment across teams.
Qualifications: Education: Background in Engineering, Data Science, Marketing, or related fields is a plus.
Availability: Must be available full-time; based in TW preferred.
Language Skills:
- Proficient in English and Mandarin; able to clearly articulate ideas and findings across technical and non-technical audiences.
Bonus:
- Experience in digital advertising campaign operations, media buying, or performance optimization—especially within RTB environments—is a strong plus.
#LI-AK1