Senior Sales Executive

• Develop and implement sales growth strategies and action plans for the ASEAN region.

• Provide comprehensive sales support and professional advice to existing customers.

• Coordinate and support key customer projects in alignment with company strategy and direction.

• Analyse and evaluate customer needs, market trends, and requirements, including support for new product development initiatives.

• Create, implement, and maintain effective account management processes and customer-specific action plans.

• Support and participate in price negotiations in coordination with the Head of Business.

• Work closely with internal stakeholders to ensure customer requirements, delivery timelines, and quality expectations are met.

• Support achievement of sales targets, gross margin, and collection objectives as defined in the annual budget.

• Ensure product complaints at customer sites are followed up and resolved in accordance with company procedures.

• Participate in sales budgeting, forecasting, and reporting activities.

Qualifications

• Bachelor’s Degree or Master’s Degree in Business, Technical Studies, or related field; alternatively, equivalent qualifications or relevant experience in the industrial coatings sector.

• Good analytical and communication skills, with the ability to listen and respond effectively to customer needs.

• Fluent in business communication, with good proficiency in English.

• Proficient in MS Office applications.

• Strong sales orientation with good negotiation skills.

• High level of self-motivation and initiative.

• Goal and results-oriented with the ability to work independently.

Additional Information

• Several years of relevant professional experience in a B2B sales environment.

• Excellent interpersonal, verbal communication, and relationship-building skills.

• Ability to work independently and collaborate effectively with staff and management at all levels.

• Able to perform well under pressure, manage conflict professionally, and meet strict deadlines while handling multiple tasks.

• Willing and comfortable to travel frequently.

• Industry experience is an advantage, particularly product knowledge in coatings for plastic substrates.

About the Company

Beckers is the number one supplier of coil coatings and a leading supplier of industrial paints worldwide. The company is a true pioneer in providing unique, high-performance coating solutions that improve customer competitiveness while protecting people and planet. With expertise based on its 150-year history, Beckers today is a global company with 1,800 employees in 23 locations in 17 countries, providing products and custom-made solutions to customers in 60 countries around the world. Beckers is owned by Lindéngruppen, a Swedish family business with a focus on the long-term development of industrial companies. Beckers’ corporate headquarters are in Berlin, Germany.