Senior Strategist, Social
$60k - $140k USD
About Ogilvy
Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
About the Role
The Senior Social Strategist should live and breathe all things social. You’ve got your fingers on the pulse of culture, the latest social trends, what’s driving conversation, and are fluent in the evolving social platform landscape. You have experience in contributing to and creating social strategies and defining how brands can show up on social in a meaningful way. You understand how to take the brand’s business objectives and brand strategy and translate that into where and how they show up on social. This means you have experience in building channel and content strategy, writing social briefs, analyzing social listening, identifying social insights and measuring performance against benchmarks.
The Senior Social Strategist will take an active role in all aspects of social workstreams, collaborating with analysts, brand strategists, creatives and business leads. You’re able to both advocate for the how to make creative more social-first with their internal teams while also providing strategic POVs and recommendations for clients.
What You’ll Do
- Develop social insights based on social listening, data, and cultural findings
- Write social briefs (always-on, tactical, and campaign)
- Develop social strategy, social playbooks and toolkits (inclusive of: social strategy, competitive analysis, channel strategy, content strategy, engagement strategy, content pillars, Social TOV, cultural moment identification, content calendar planning, etc)
- Recommend the content format and placement to be leveraged across social based on the objectives of the campaign taking into consideration the budget limitation
- Participate in client meetings and contribute to documents and presentations
What You’ll Need
- 3-5 years experience in social marketing, with proven examples of strategies developed within the social media space
- CPG experience preferred
- Understand and apply how paid, owned and earned work together in social ecosystem
- Understand client’s business and can connect business challenges and social strategy/tactics
- Expert in understanding of social media and established understanding of the wider digital communications landscape
- Passionate about the quickly evolving digital/social media environment with a strong point of view to share with clients and colleagues
- Research skills, with the ability to generate data-based insights to weave into the strategy process
- Eye for innovation and next emerging platform or partner to consider as part of social strategy results
- Superior communication, organizational, and time management skills
How We’ll Support You
Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.
Pay Range
$60,000—$140,000 USD
At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.
Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.
Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.