Senior Vice President, Consumer Media Relations
About the Role
FleishmanHillard is seeking a dynamic Senior Vice President to lead and grow our Consumer Media Relations offering across multiple flagship, high-profile clients. This leader will oversee integrated earned media programs for major consumer brands spanning lifestyle, CPG, retail, entertainment, and/or consumer tech.
The ideal candidate is a modern media strategist with exceptional relationships, a deep understanding of cultural relevance, and a passion for building high-performing teams.
We are committed to creating an inclusive and equitable environment where all employees can thrive. We seek a leader who shares our dedication to impact, inclusion, and creating space for every voice to be heard.
What You’ll Do
Lead High-Impact Media Strategy Across Multiple Clients
- Drive consumer earned media strategy, planning, and execution across several major accounts.
- Guide teams to deliver measurable outcomes—elevating brand visibility, increasing positive share of voice, and driving culturally resonant storytelling.
- Build breakthrough campaigns that integrate earned, influencer, social, content, and paid channels.
Build and Leverage Top-Tier Media Relationships
- Maintain exceptional relationships with lifestyle, entertainment, consumer tech, national news, morning shows, digital-first outlets, and creator-driven platforms.
- Secure high-impact coverage by engaging directly with reporters, editors, producers, and creators.
- Navigate the modern consumer media ecosystem, including emerging platforms (Substack, newsletters, podcasts, TikTok-native storytellers).
Lead, Mentor & Inspire Teams
- Manage and develop teams across multiple workstreams; set standards for excellence and innovation.
- Ensure staffing alignment, workload balance, and quality across accounts.
- Provide trusted senior-level counsel to clients and internal partners.
Drive Integrated Collaboration
- Partner with influencer, strategy, content, paid, and analytics teams to deliver cohesive, insight-driven programs.
- Champion consumer earned media best practices across the agency and identify emerging trends to keep clients ahead of the curve.
What You Bring
- Deep experience in consumer media relations, ideally supporting multiple large brands or complex portfolios.
- Strong command of cultural insights, consumer trends, and the shifting media landscape.
- Proven ability to lead teams and manage large-scale, integrated communications programs.
- Exceptional writing, storytelling, and editorial judgment.
- A track record of securing top-tier coverage through direct media engagement.
- Agency experience strongly preferred; senior-level client leadership required.
- Highly organized, detail-oriented, and adept at navigating fast-moving environments.
About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, brand marketing, digital strategy, social engagement, and content strategy. We are part of the Omnicom PR Group, with nearly 80 offices worldwide and a global network of affiliates.
We offer a flexible hybrid work model designed to support collaboration, balance, and individual needs. Our goal is to create a thriving, inclusive environment where people can bring their best selves to work—every day.
FleishmanHillard is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state or local laws. Please do not contact the office directly to apply – only resumes submitted through this website will be considered. If you need assistance reviewing career opportunities or completing an application, please email our careers team or call 314-982-1700 and ask to be connected to Talent Development.
- The anticipated salary range for a Vice President position is 110,000- $231,000.
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications and geography. A range of medical, dental, vision, 401(k) matching, paid time off and/or other benefits also are available.
Interested?
If you’re a strategic media leader who thrives in a fast-moving environment and wants to shape culture for some of the world’s most influential brands, we’d love to hear from you.