Senior Vice President – Digital Product Owner, Acquisitions

About the Role

As SVP – Digital Product Owner, Acquisition Squad – Business Banking Group, you will report to the Head of Digital, Business Banking and lead the design and delivery of seamless, high-conversion onboarding experiences for SME customers across digital and assisted channels. You will own the end-to-end product vision and backlog for all acquisition journeys—from eligibility and account opening to KYB/KYC completion and activation.

This role is pivotal in driving income, managing experience, and controlling cost while ensuring compliance and risk governance across digital acquisition platforms.

What You’ll Be Doing

Strategic Product Leadership

• Define and refine the digital acquisition vision and roadmap for SME customers.
• Translate business objectives into prioritized product features and onboarding journeys.
• Collaborate with CX, legal, compliance, and technology teams to deliver scalable, compliant solutions.

Customer Experience & Journey Optimization

• Champion best-in-class onboarding across mobile, web, and assisted channels.
• Use A/B testing, behavioral analytics, and VOC to improve user flows and reduce friction.
• Ensure omnichannel alignment and seamless handoffs between digital and assisted channels.

Performance & Growth

• Drive improvements in funnel conversion, approval rates, and first-product activation.
• Monitor KPIs such as onboarding volumes, drop-off rates, NPS, and time-to-open.
• Partner with marketing and analytics to maximize lead capture and campaign ROI.

Squad Leadership & Agile Delivery

• Lead the Acquisition Squad, including Scrum Master and Engineering Team.
• Foster a culture of ownership, experimentation, and customer-centricity.
• Maintain a high-quality backlog and ensure timely delivery of onboarding features.

Governance & Risk Management

• Ensure 100% compliance with internal and external regulations (KYC, AML, data privacy).
• Establish robust controls and reporting frameworks for onboarding activities.
• Mitigate operational and fraud risks across digital acquisition platforms.

Qualifications

What We’re Looking For

Education & Experience:

• 8–10 years in digital product management, preferably in financial services
• Strong understanding of SME banking, lending products, and digital platforms
• Experience with Agile methodologies and tools (e.g., Jira, Confluence)
• Familiarity with compliance standards (e.g., PCI, WCAG, FFIEC) is a plus

Additional Information

What’s In It For You

• Competitive, performance-linked compensation
• Medical coverage for you and your family
• Comprehensive life insurance
• Inclusive and diverse workplace culture
• Career development and fast-track growth opportunities
• Mentorship from industry experts

Skills That Set You Apart

Technical Skills:

• SME banking and digital onboarding expertise
• Data analytics, customer feedback integration, and UX optimization
• API integration, core banking systems, and agile delivery tools

Soft Skills:

• Strategic thinking and stakeholder influence
• Agile leadership and cross-functional collaboration
• Resilience, adaptability, and innovation mindset

Key Performance Indicators (KPIs)

• Increase digital onboarding completion rate by 15% within 12 months
• Reduce onboarding cycle time by 20% year-over-year
• Achieve NPS of 70+ for onboarding journeys
• Deliver 95% of backlog items on time and within scope
• Maintain 100% compliance across onboarding workflows

Ready to Shape the Future of SME Onboarding?

If you’re passionate about digital transformation, customer-centric design, and delivering measurable impact, we’d love to hear from you.

Apply now and be part of RAKBANK’s journey to redefine business banking acquisition.

About the Company

Join RAKBANK – Where Innovation Meets Integrity

At RAKBANK, we believe in fostering a culture of innovation, growth, and excellence. We are not just a bank – we are a community that thrives on teamwork, cutting-edge solutions, and the highest standards of governance.