Senior Vice President, Marketing Science
$392k - $719k USD
The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. Why? Because at its best, the internet is an open marketplace of ideas, content, and commerce fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage.
Alongside Client Services and Business Development, the Marketing Science team helps advertisers make smarter, data-driven decisions across the open internet. We transform complex data into clear, actionable insights that power smarter campaign strategies, precise measurement, and continuous performance improvement. By combining analytical rigor with deep industry expertise, Marketing Science ensures our clients fully realize the value of The Trade Desk’s platform and drive measurable business growth.
THE ROLE
The Trade Desk (TTD) is seeking an accomplished and visionary Senior Vice President, Marketing Science to lead our global marketing science strategy and build a world-class capability that drives measurable business impact for our clients. This role will include leadership of our Solutions Consulting team, providing design and technical services to help large client build custom solutions (analytics, reporting, custom algos, workflow) on top of TTD APIs. This executive will partner closely with Client Services, Product, and Data Partnerships to design, implement, and scale marketing science programs that help brands and agencies maximize the value of their investment on TTD platform.
KEY RESPONSIBILITIES
- Lead Marketing Science Strategy: Develop and execute a holistic marketing science strategy that enables our clients to achieve maximum business impact through data-driven decision-making and advanced measurement.
- Client Partnership Leadership: Serve as a trusted advisor to senior client executives (e.g., Heads of Measurement, Chief Analytics Officers, and CMOs) at Fortune 100 brands and leading agencies. Translate complex measurement and modeling insights into actionable strategies that enhance media effectiveness.
- Program Development: Build and institutionalize TTD’s marketing science program, including frameworks for experimentation, test design, and advanced analytics that drive platform adoption and client ROI.
- Measurement Excellence: Advance TTD’s capabilities in modern measurement methodologies, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), incrementality testing, and causal inference approaches.
- Cross-Functional Collaboration: Partner with Product, Engineering, and Data Partnerships teams to influence our measurement roadmap, ensuring alignment with client needs and industry innovation.
- Team Leadership: Recruit, develop, and lead a high-performing team of marketing science and analytics experts. Foster a culture of curiosity, innovation, and thought leadership across global markets.
- Thought Leadership: Represent TTD in industry forums, conferences, and client summits as a recognized expert in marketing science and data-driven marketing effectiveness.
CANDIDATE SUCCESS PROFILE
Leadership Competencies
- Operational Excellence – Prioritizes effectively, drives accountability, and delivers results at scale.
- Cross-Functional Collaborator – Partners seamlessly with Data Partnerships, Leadership teams and Client Services.
- Situational Leader – Adapts style to fit context; balances vision with execution.
- Inclusive People Leader – Builds and inspires diverse, high-performing teams.
- Strategic Influencer – Communicates complex analytics with clarity and authority to executive audiences.
Functional Expertise
- Data-Driven Decision Maker – Grounds strategy in evidence and insight.
- Analytics Leadership – Deep expertise in statistics, test design, MMM, and MTA.
- Commercial Acumen –Translates complex measurement to business outcomes.
- Measurement Innovator – Anticipates industry evolution and shapes the measurement roadmap.
Mindset & Values
- Results-Oriented – Passionate about measurable client and business impact.
- Client-Centric – Builds trusted partnerships with senior client executives.
- Curious & Continuous Learner – Embraces innovation and experimentation.
- Integrity & Transparency–Champions openness, accountability & ethical data use.
- Resilient & Adaptive – Thrives in fast-paced, dynamic environments.
QUALIFICATIONS
- 15+ years of experience in marketing analytics, data science, or measurement leadership roles, with significant experience in ad tech, digital media, or consulting.
- Deep expertise in statistics, experimental and test design, econometric modeling, MMM, and MTA.
- Proven success in building and leading high-performing teams and scaling global programs.
- Strong executive presence and ability to build trusted relationships with senior client stakeholders and industry partners.
- Experience partnering with Product and Data teams to shape measurement capabilities and data partnerships.
- Advanced degree (MS or PhD) in Statistics, Economics, Data Science, or a related quantitative discipline preferred.
WHAT YOU’LL BRING
- Marketing Science Strategy to builds scalable frameworks connecting investment to business impact.
- Skill in differentiating Insights from facts and using insights to change behavior and grow business
- Success in defining and deploying technical solutions
- A passion for helping marketers connect investment to outcomes through rigorous, transparent measurement.
- A strong mix of analytical depth, strategic thinking, and relationship management skills.
- A collaborative mindset and the ability to operate at the intersection of science, strategy, and client impact.
The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
[LA JOBS ONLY] The Trade Desk will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652.
[SF JOBS ONLY] Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
CO, CA, IL, NY, WA, and Washington DC residents only: In accordance with CO, CA, IL, NY, WA, and Washington DC law, the range provided is The Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.
The Trade Desk also offers a competitive benefits package. Click here to learn more.
Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave
At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is
$392,000—$718,600 USD
As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.
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