SEO and GEO Manager

About AvePoint: 

Beyond Secure. AvePoint is the global leader in data security, governance, and resilience, going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to collaborate with confidence. Over 25,000 customers worldwide rely on the AvePoint Confidence Platform to prepare, secure, and optimize their critical data across Microsoft, Google, Salesforce, and other collaboration environments. AvePoint’s global channel partner program includes approximately 5,000 managed service providers, value-added resellers, and systems integrators, with our solutions available in more than 100 cloud marketplaces. To learn more, visit www.avepoint.com. 

At AvePoint, we are committed to investing in our people. Agility, passion and teamwork set us up to do our best work and foster a culture where you are empowered to craft your career, make an impact, and own (y)our future. Unleash the power of you! 

About the role:

AvePoint, a global leader in SaaS and data management solutions, is seeking a strategic and hands-on SEO and GEO Manager for our Manila office. This role will guide SEO efforts spanning technical, onpage, online, and semantic optimization, driving strong organic growth in an era transformed by generative AI (GEO). The successful candidate will leverage data-driven insights, cross-functional partnerships, and team leadership to maximize search visibility, optimize content, and convert targeted traffic throughout the customer journey

Key responsibilities:

• Strategy & Leadership: Lead the development and execution of integrated SEO and GEO strategies, while managing and mentoring a high-performing team.
• GEO Innovation: Monitor and adapt to generative AI trends to optimize visibility in AI-powered search and conversational experiences.
• Technical SEO: Oversee site architecture, crawlability, speed, mobile optimization, and structured data to ensure technical excellence.
• Onpage Optimization: Enhance content structure, metadata, internal linking, and UX to improve rankings and engagement.
• Semantic & Entity SEO: Leverage NLP, entity optimization, and topical authority to align with evolving AI search algorithms.
• Content Collaboration: Partner with content teams to create and optimize high-impact, search-intent-driven content across the funnel.
• Keyword & Market Intelligence: Conduct keyword research and competitive analysis to inform strategy and capture emerging search behaviors.
• Offpage & Local SEO: Build a strong backlink profile, manage online reputation, and implement local SEO best practices.
• Customer Journey Optimization: Align SEO and GEO efforts with each stage of the customer journey to drive traffic, engagement, and conversions.
• Cross-Channel Integration: Collaborate with paid media and marketing teams to unify organic and paid strategies for maximum impact.
• Analytics & Reporting: Define KPIs, track performance, and deliver actionable insights to stakeholders.
• Continuous Improvement: Stay ahead of SEO/GEO trends and tools, continuously testing and refining strategies.
• Team Development: Coach and develop team members, fostering a culture of growth, innovation, and accountability.
• Resource Planning: Assess team needs and partner with HR to recruit and retain top SEO and GEO talent. 

The ideal candidate has:

• Bachelor’s degree in Marketing, Communications, Computer Science, or related field.
• 8+ years of hands-on SEO management experience, ideally in SaaS, B2B tech, or high-growth digital environments.
• Proven experience in leading and managing SEO teams, including mentoring, performance management, and fostering a collaborative, high-performing work environment.
• Demonstrated expertise in technical, onpage, online, and semantic SEO, with proven results in organic growth.
• Proficiency in SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Search Console, Google Analytics, etc.).
• Strong understanding of generative AI’s impact on search (GEO) and agility in adapting to search innovation.
• Exceptional analytical and strategic thinking skills, with deep experience in keyword research and market analysis.
• Proven ability to collaborate across content, marketing, and paid media teams within global organizations.
• Excellent written and verbal communication skills.
• Self-motivated, adaptable, and results-oriented.

AvePoint is proud to employ talent from many different backgrounds, experiences, and identities. We believe that diversity and inclusion drives our success and is at the core of how we hire, communicate, and collaborate to deliver value and excellence. We are committed to fostering an environment where people can bring their whole selves to work and feel a sense of belonging, and we continue to work toward creating a workforce that represents the diversity of our customers and communities.