SEO & CRO Specialist

About BlaBlaCar BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely. Your Mission We are looking for a SEO & CRO Specialist to join BlaBlaCar’s Growth Marketing team. Reporting to the Organic Marketing Manager, your role will be to define, prioritize & implement actions on our web app in order to :Grow our Organic Performance in France & neighbouring countries (IT, BE & DE) through Search Engine Optimization (SEO), Generative Engine Optimization (GEO) & Social Media Optimization (SMO)Optimize the conversion rates of our user journeys.  The Organic Marketing team The Organic Marketing team’s scope is: - First and foremost, to define and roll-out an SEO & GEO strategy enabling us to emerge as a global & multimodal organic actor on all active markets. - But it also includes the management of our website’s Landing Pages, content & UX, notably to support Conversion & marketing initiatives. With this hiring we want to improve our Organic Performance in France while putting more focus on conversion rate optimization projects. The Organic Marketing team sits within BlaBlaCar’s Growth team. This team manages centrally all our high impact channels (SEO, SEA, Facebook, Display, ASA, Youtube, ...) thanks to a skilled and motivated team of channel experts.