SFCC Senior / Lead Architect
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
The opportunity:
We are looking for a Salesforce Commerce B2B Architect to lead the design of a new digital catering experience for AVE high‑speed trains. The goal of the project is to provide a platform that allows passengers to browse the food and beverage offering, place orders before or during the trip, and receive them at their seat or at the cafeteria bar, ensuring a smooth, accessible experience fully connected with the real‑time operation of each train (each cafeteria is managed as an independent store). The selected candidate will be responsible for defining the end‑to‑end architecture on Salesforce (mainly B2B Commerce), including the multi‑store model, catalogs, pricing, product availability, and integration with railway operation systems (train data, seats, coach/seat mapping), inventory, and order preparation. This role will work closely with business stakeholders, UX/UI, development, and integration teams to translate functional requirements into robust, scalable, and secure technical designs, ensuring compliance with Salesforce best practices and quality standards. The architect will contribute to roadmap definition, user story and acceptance criteria elaboration, and support the development team throughout the entire project lifecycle (4 months), including integrated testing and go‑live.
What we want from you:
- Proven experience as Architect or Lead in Salesforce B2B Commerce.
- Design of end-to-end architectures on Salesforce (Commerce, Experience/Community, Service) for multi-store B2B scenarios.
- Strong knowledge of catalog models, pricing, promotions, order management, and checkout flows in B2B Commerce.
- Experience integrating with external systems via REST/SOAP
- Experience in eCommerce projects with multiple delivery points and strong dependency on real-world operations/logistics (e.g., transport, catering, hospitality).
- Ability to produce technical designs (architecture diagrams, sequence diagrams, data models) and reference documentation for development teams.
- Experience working in Agile environments (Scrum/Kanban)
- Strong communication skills with business stakeholders
If you know some of this even better:
- Previous experience in eCommerce projects for transport, airlines, rail, or omnichannel retail/catering.
- Knowledge of Salesforce Service Cloud, Experience Cloud, ...
- Experience with integration platforms to orchestrate inventory, order, and real-time train status data.
- Knowledge of online and mobile payment solutions
- Familiarity with Salesforce DevOps tools
- Sensitivity to UX/mobile-first and accessibility, especially for on-the-move experiences (phones, tablets, unstable networks).
What we can offer you:
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution's culture to life through the actions we all take every day:
- Connect Meaningfully
- Inspire Creatively
- Include Purposefully
- Approach Positively
Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That’s why we look for people who go beyond and always push our thinking to be better than yesterday.
AT VML Enterprise Solutions
Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.
We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.
As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.
WPP (VML Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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