Social Media & Brand Marketing Virtual Assistant

Role Overview Support the founder/CEO of two companies—an HR consultancy/media platform and an early-stage AI startup—by amplifying brand presence, driving social media engagement, and coordinating outreach to partners, podcasters, and media outlets. This role will focus on content repurposing, social media strategy, outreach, and light admin, helping build momentum behind book launches, podcasts, and the company’s evolving digital footprint. Key Responsibilities: ● Content Marketing & Social Media ○ Repurpose book content, podcast clips, and articles into engaging posts across LinkedIn, Instagram, TikTok, Facebook, YouTube, and Twitter/X. ○ Draft and schedule posts; adapt messaging to fit each platform’s audience and tone. ○ Suggest trending topics and new content opportunities; proactively prompt the CEO with content ideas. ○ Track engagement metrics and provide recommendations for growth. ● Outreach & Brand Partnerships ○ Research and maintain lists of HR podcasts, influencers, and industry publications. ○ Draft and send outreach emails/messages to secure podcast guest spots, articles, and speaking opportunities. ○ Coordinate with podcasters, hosts, and industry partners on scheduling. ● Website & Content Updates ○ Support updates to HR Revolt and AmyHR.com websites (posting blogs, adding podcasts, uploading new content). ○ Ensure brand consistency across digital assets. ● Admin & Creative Support ○ Assist with light research related to HR and AI industry trends. ○ Collaborate on email campaigns, media kits, or event/giveaway designs. ○ Suggest creative tweaks to design/branding that appeal to younger audiences.