Social Media Content Manager

Role Overview We’re looking for a hands-on Social Media Content Manager to turn existing photo/video assets into high-performing Reels and carousels, publish across channels, and keep a consistent, on-brand presence. You’ll receive a steady stream of content from Michael and take it from edit → caption → schedule → post → track, with light strategy input and tool recommendations as we scale. Core Responsibilities ● Short-form editing & design ○ Edit vertical Reels/Shorts from supplied footage/stills (cuts, pacing, music, text overlays, basic motion). ○ Build carousel posts (narrative sequencing, typography, image crops) that tell a clear story. ● Publishing & scheduling ○ Own a weekly content calendar; schedule and publish across Instagram (primary), Facebook, X/Twitter, Threads, LinkedIn, and begin TikTok and YouTube Shorts presence. ○ Optimize per-platform (hooks, lengths, covers, tags, hashtags, keywords). ● Copywriting & brand voice ○ Write concise, compelling captions; adapt tone for each platform. ○ Add credits, locations, and basic SEO/keywords (esp. for YouTube/LinkedIn). ● Workflow & tools ○ Use/implement schedulers (e.g., Metricool), repurposing tools (e.g., Repurpose.io), and lightweight edit tools (Premiere/CapCut/Canva) to speed up output. ○ Maintain an organized asset library and naming/versioning. ● Reporting & iteration ○ Track basic KPIs (reach, saves, watch time, follower growth); deliver quick weekly highlights and recommendations. ○ Identify trends/audio and propose simple tests (A/B hooks, covers, caption formats).