Social Media Lead
$96k - $153k USD
Kodiak Robotics, Inc. was founded in 2018 and has become a leader in autonomous ground transportation committed to a safer and more efficient future for all. The company has developed an artificial intelligence (AI) powered technology stack purpose-built for commercial trucking and the public sector. The company delivers freight daily for its customers across the southern United States using its autonomous technology. In 2024, Kodiak became the first known company to publicly announce delivering a driverless semi-truck to a customer. Kodiak is also leveraging its commercial self-driving software to develop, test and deploy autonomous capabilities for the U.S. Department of Defense.
What you'll do:
Channel Ownership and Strategy Execution
- Lead daily management of LinkedIn, X, Instagram, YouTube, Reddit, and emerging channels.
- Develop platform-specific posting strategies and maintain an organized content calendar.
- Translate campaigns, product updates, events, and announcements into channel-appropriate content.
- Monitor competitive activity and platform trends to inform ongoing adjustments.
Content Development and Production
- Write crisp, on-brand copy that reflects Kodiak’s tone and strategic messaging.
- Create short-form content using existing footage, images, and assets in collaboration with internal creative resources.
- Collaborate with video and design partners to produce social-ready assets for campaigns and launches.
Community Management
- Monitor and respond to comments and brand mentions daily to maintain a thoughtful and accurate presence.
- Flag sentiment shifts, misinformation, or controversial topics to Marketing and Comms.
- Support proactive engagement with industry influencers, analysts, and partners when appropriate.
Cross-Functional Collaboration
- Partner with Marketing, Comms, Legal, and IR to ensure messaging accuracy and compliance.
- Support major announcements and events (press, partnerships, executive appearances, milestones).
- Coordinate with content producers and designers to ensure channel-aligned creative.
- Align social performance with broader campaign goals and OKRs.
Analytics and Performance Tracking
- Track KPIs across engagement, reach, follower growth, traffic, and content performance.
- Produce regular insights and recommendations to improve channel effectiveness.
- Identify repeatable content patterns, high-performing formats, and opportunities for experimentation.
- Other duties as assigned
What you'll bring:
- 5+ years managing social channels for a technology, robotics, mobility, or AI-adjacent brand.
- Exceptional writing and editing skills; able to simplify technical topics without diluting accuracy.
- Strong creative instincts and experience crafting short-form video, motion, and visual storytelling.
- Strong judgment and comfort operating in regulated, high-visibility industries.
- Strong familiarity with social analytics tools and performance measurement.
- Comfortable working cross-functionally with executives, comms, designers, and product teams.
Success Looks Like:
- Kodiak’s social channels feel consistent, confident, and unmistakably on-brand.
- Major campaigns and milestones translate seamlessly into high-quality content across channels.
- Social output becomes a strategic advantage for investor perception, public awareness, and industry influence.
- Posts ship quickly and accurately, without operational drag.
- Engagement, reach, and clarity of Kodiak’s narrative grow over time.
What we offer:
- Competitive compensation package including equity and biannual bonuses
- Excellent Medical, Dental, and Vision plans
- Flexible PTO and generous parental leave policies
- Our office is centrally located in Mountain View, CA
- Office perks: dog-friendly, free catered lunch, a fully stocked kitchen, and free EV charging
- Long Term Disability, Short Term Disability, Life Insurance
- Wellbeing Benefits - Headspace, One Medical, Gympass, Spring Health
- Fidelity 401(k)
- Commuter, FSA, Dependent Care FSA, HSA
- Various incentive programs (referral bonuses, patent bonuses, etc.)
The pay range listed below reflects the base salary in our SF/Silicon Valley location, across several internal levels. Actual starting pay will be based on job-related factors including: work location, experience, relevant training, education, skill level and performance during interview. Total compensation at Kodiak includes base pay, equity, bonus and a competitive benefits package
California Pay Range
$96,000—$153,000 USD
At Kodiak, we strive to build a diverse community working towards our common company goals in a safe and collaborative environment where harassment of any kind is strictly prohibited. Kodiak is committed to equal opportunity employment regardless of race, ethnicity, religion, gender identity, sexual orientation, age, disability, or veteran status, or any other basis protected by applicable law.
In alignment with its business operations, Kodiak adheres to all relevant statutes, regulations, and administrative prerequisites. Accordingly, roles that carry more sensitive requirements may be limited to candidates that can satisfy additional scrutiny and eligibility for such positions may hinge on verification of a candidate’s residence, U.S. person status, and/or citizenship status. Should the position require, and Kodiak determines that a candidate’s residence, U.S. person status, and/or citizenship status necessitate an export license, bar the candidate from the position, or otherwise fall under national security-related restrictions, Kodiak will consider the candidate for alternative positions unaffected by such restrictions, under terms and conditions set forth at Kodiak’s sole discretion, or, as an alternative, opt not to proceed with the candidate’s application. If applicable, Kodiak may provide visa sponsorship for eligible candidates.
We use a third-party AI tool (Endorsed) to assist in the initial screening of applications. As part of the evaluation process, we provide Endorsed with job requirements and candidate-submitted applications. Final hiring decisions are made by our human recruitment team, and no automated system makes the ultimate decision regarding hiring. Certain features of the platform may qualify it as an Automated Employment Decision Tool (AEDT) under applicable regulations. We began using Endorsed on January 1, 2026. You can review the independent bias audit report covering our use of Endorsed [here](https://endorsed.com/local-law-144). By submitting your application, you acknowledge that your application may be processed by AI systems as part of the screening and selection process. If you have any questions or would like to request a separate review of your application, please contact careers@kodiak.ai with "Separate Review Request" in the email subject line.