Social Media Lead
About the role
The Social Media Lead will oversee SportyNet’s entire social media ecosystem, driving strategy, content, engagement, and brand presence across all digital platforms. This leader will be responsible for shaping SportyNet’s voice online, managing creative and editorial teams, and ensuring that our digital output amplifies the channel’s storytelling, audience growth, and commercial opportunities. The role involves close collaboration with content, editorial, marketing, graphic design, and broadcast teams to deliver impactful and cohesive digital experiences.
What you'll be doing
Digital Strategy & Brand Positioning
- Define and implement SportyNet’s social media strategy across all platforms (Instagram, TikTok, YouTube, X, Facebook, and others)
- Establish and evolve the channel’s voice, tone, and content guidelines for digital communication
- Monitor market trends, platform updates, and audience behavior to continuously optimize digital strategy
- Develop growth strategies focused on engagement, reach, retention, and community building
Content Leadership & Editorial Direction
- Oversee the planning, creation, and execution of daily and special digital content
- Supervise editorial calendars, creative concepts, copywriting, and visual identity across platforms
- Guide production of videos, clips, highlights, memes, graphics, and real-time sports coverage
- Ensure all content aligns with the brand’s editorial strategy and enhances the channel’s programming and storytelling
Live & Real-Time Coverage
- Lead digital coverage of live sports events, breaking news, show moments, and cultural conversations
- Coordinate rapid content creation workflows for real-time posts during matches, broadcasts, and key moments
- Work closely with broadcast and editorial teams to amplify on-air content across digital channels
Data Intelligence & Performance Optimization
- Analyze performance metrics, audience insights, and platform analytics to guide strategic decisions
- Develop KPI frameworks for growth, engagement, conversion, and content efficiency
- Produce performance reports and translate data into actionable recommendations for continuous improvement
Team Leadership & Cross-Functional Collaboration
- Lead a multidisciplinary team of social media specialists, editors, video creators, community managers, and analysts
- Foster a collaborative, fast-paced, and innovation-driven team culture
- Work alongside marketing, editorial, programming, and graphic design departments on integrated campaigns
- Coordinate with commercial teams to support branded content and sponsorship activations
Community Management & Engagement
- Oversee audience interaction, moderation, and community-building initiatives
- Develop strategies to strengthen audience loyalty and deepen relationships with fans and followers
- Ensure timely responses, proactive monitoring, and brand consistency in all community touchpoints
Partnerships, Platforms & Innovation
- Manage relationships with social media platforms and content partners
- Explore new formats, emerging platforms, and creative opportunities to expand SportyNet’s digital footprint
- Lead experiments with trends, technologies, and interactive storytelling formats
What you'll bring
- Degree in Communications, Journalism, Marketing, Digital Media, or related fields
- Solid professional experience leading social media strategy and teams, ideally within sports, media, or entertainment
- Proven track record in growing digital audiences, producing creative content, and managing real-time coverage
- Experience working with digital analytics tools (Meta Insights, YouTube Studio, TikTok Analytics, Google Analytics, etc.)
- Expertise in social media platforms, content formats, and algorithmic behaviors
- Ability to brief, evaluate, and direct creative content (videos, graphics, copy)
- Familiarity with video editing tools, mobile editing apps, and publishing platforms
- Strong data analysis skills with the ability to translate insights into strategic actions
- Intermediate to advanced English for interacting with global platforms, partners, and trends
- Strong leadership skills and ability to manage creative teams in fast-paced environments
- Excellent communication, storytelling, and editorial judgment
- High adaptability and ability to make quick decisions during live or high-pressure situations
- Creativity, curiosity, and passion for sports and digital culture
- Strong organizational skills and ability to manage multiple projects simultaneously
- Able to work from our office in São Paulo city 3 days per week
What's in it for you
- Office in São Paulo City!
- B2B Contractor Agreement
- Hybrid working 3 days in our amazing new office space
- Top of the line equipment
If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.