Social Media Manager

Summary of Role:

The Social Media Manager is responsible for planning, creating, and executing compelling content that elevates the Chip City brand across all social platforms. This role oversees weekly content calendars, manages real-time posting and storytelling, and ensures a consistent brand voice and visual identity. The position drives engagement by tracking performance metrics, refining strategy based on insights, and actively interacting with creators, brands, and community accounts. The Social Media Manager also leads influencer outreach and partnerships, coordinates creative assets with internal teams, and supports brand initiatives through on-site content capture at store openings, events, and activations. This role plays a key part in expanding brand visibility, supporting product and campaign launches, and strengthening community relationships across all markets

Primary Responsibilities:

• Develop and execute comprehensive social media strategies aligned with brand goals, audience insights, and business objectives to drive engagement, growth, and awareness.
• Manage content calendars for product launches, LTOs, events, holidays, and collaborations.
• Write captions, publish real-time posts, and manage daily social media activations.
• Track engagement and performance metrics; adjust content strategy based on insights.
• Manage influencer outreach, gifting, partnerships, and usage of UGC content.
• Coordinate creative assets with internal marketing teams to support campaigns.
• Maintain consistent brand voice and visual identity across all social channels.
• Attend pop-ups, in-store events, and activations to capture content and support onsite needs.
• Lead on-site content shoots and meet with influencers during visits or collaborations
• Manage collaborations with brands, creators, and community accounts to increase visibility and reach.
• Manage influencer partnerships directly, including gifted, paid, and unpaid collaborations.

• Oversee launch-day deliverables and coordinate with PR on content needs.
• Lead social strategy, content planning, and execution for new store openings and localized content plans.
• Support partnership development by initiating and maintaining collaboration discussions..

Required Skills & Experience:

• 2–4 years of experience in social media management, content creation, or digital marketing roles.
• Strong copywriting skills with the ability to maintain a consistent brand voice.
• Experience planning and managing content calendars and executing social campaigns.
• Comfort interacting with influencers, partners, and in-store teams.
• Ability to interpret analytics and adjust content strategy based on performance data.
• Strong organizational skills with the ability to manage multiple projects, platforms, and deadlines.
• Experience supporting events, on-site content shoots, and real-time social coverage.

Technical Skills:

• Proficiency with Canva 
• Video editing experience using CapCut, Adobe Premiere Pro, Final Cut Pro, iMovie, and Canva for video content creation.
• Strong command of Instagram, TikTok, and other platform analytics tools
• Google Workspace (Drive, Sheets, Docs) for asset management and organization
• Dropbox for file storage and sharing
• Slack and email platforms for daily communication and workflow coordination