Social Media Manager
About us
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
About the role
We are seeking a highly creative, results-driven Social Media Manager to lead the organic growth of all our social media channels across multiple Ruby Labs brands. This is a full-time position reporting to the Marketing Director and collaborating closely with our Creative and Marketing teams.
Your mission will be to grow our social media profiles organically and drive trial sign ups for our products. You will own the strategy and execution of our presence across TikTok, Instagram, Facebook, YouTube, Snapchat, and emerging channels. You’ll launch high-impact, engaging content and campaigns designed to attract attention, encourage interaction, and convert audiences into users.
We’re looking for a social media expert who not only understands how to grow reach and engagement, but also how to convert that attention into measurable acquisition and product sign-ups.
Key Responsibilities
Social Media Strategy & Execution: Lead the organic social media strategy across multiple Ruby Labs brands and platforms (TikTok, Instagram, Facebook, YouTube, Snapchat), with a direct focus on driving organic growth and product trials.
Campaign Ideation: Conceptualise and launch viral content campaigns, including giveaways, challenges, collaborations, and community-driven initiatives.
Content Calendar Management: Create and manage monthly content calendars for each brand, ensuring strategic alignment, platform-specific optimisation, and timely delivery.
Performance Growth: Grow our follower base and engagement while improving social media’s contribution to total product sign-ups and trials. Regularly analyse performance and make data-informed decisions to improve results.
Creative Collaboration: Work closely with designers to guide content production and ensure the highest quality output aligned with each platform's best practices.
Analytics & Reporting: Track and report on key metrics weekly and monthly. Use data to inform future content and optimize performance.
Trend Spotting: Stay up-to-date with the latest platform trends, viral formats, and algorithm changes. Be proactive in suggesting new ideas and testing new platforms or features.
Cross-functional Alignment: Collaborate with product teams to align messaging and ensure consistency across channels.
Qualifications
Experience: Minimum 3 years of hands-on experience managing social media accounts across multiple platforms with a proven track record of organic growth and engagement.
Platform Expertise: Deep understanding of TikTok, Instagram, Facebook, YouTube, Snapchat – their audiences, formats, algorithms, and growth strategies.
Creative Thinking: Strong ideation skills. Must be a content and campaign brainstormer who knows how to turn ideas into viral content.
Execution Excellence: Experience managing content calendars, posting schedules, engagement workflows, and reporting systems.
Analytical Skills: Ability to measure performance, identify growth opportunities, and optimize content based on insights.
Communication: Excellent written and verbal communication skills in English. Bonus points for strong visual storytelling and short-form video content experience.
Ownership Mentality: Highly autonomous, proactive, and comfortable taking full responsibility for the performance and direction of our social channels.
Nice to have
Experience working with subscription-based or digital consumer products.
Experience growing accounts from zero to significant following.
Strong understanding of content virality and shareability mechanics.
Location
Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
Benefits
Discover the perks of being part of our vibrant team! We offer:
Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt
Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!
Interview Process
Application Submission: Provide your CV along with a portfolio or case study highlighting social media accounts you've grown, campaigns you’ve led, and the growth or conversion results achieved.
Recruiter Screening (40 minutes): Discuss your background, experience, and fit for the role.
Task Assignment: Demonstrate your creativity and strategic skills with a task focused on social content ideation and campaign planning.
Final Interview (60 minutes): Meet with the Marketing Director to present your ideas and discuss your long-term vision for Social Media Marketing at Ruby Labs.
Life at Ruby Labs
At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.
This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.
Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.
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