Social Media Manager (DTC/Ecommerce)
Job Title: Social Media Manager
Type: Full-Time, Remote
Salary: $1,600 - $2,500 (based on experience and ability to take on a broader scope of work)
Location: Latin America
Company Overview:
We are a dynamic organization operating across two brands: a leading craft beer franchise with locations across Florida and an innovative e-commerce supplements company currently undergoing an exciting rebrand. Our mission is to expand our customer reach through creative and effective social media and content strategies.
Role Overview:
We are seeking a high-energy, adaptable Social Media Manager to own and emphasize driving awareness, engagement, and acquisition. The ideal candidate will be experienced collaborating across teams, directing multiple brand voices, and independently managing content calendars, campaigns, and digital engagement with minimal supervision. Attention to detail, creativity, and keeping a pulse on social media trends are essential.
Responsibilities:
Manage and execute social media strategies and content for multiple brands.
Uphold and follow distinct brand voices, ensuring consistency and alignment with brand guidelines.
Create, schedule, and post high-quality, engaging content (copy, graphics, video) across social platforms (Facebook, Instagram, Google Business, and more).
Work directly with general managers and the founders to coordinate content needs, gather assets, respond to customer inquiries, and fulfill marketing objectives.
Handle community engagement, including customer responses.
Participate in weekly marketing meetings and collaborate with cross-functional teams.
Monitor analytics, report on metrics, and make data-driven recommendations for improvement.
Identify and develop relationships with influencers, create UGC opportunities, and support affiliate programs.
Contribute to building content calendars and recommending new ideas aligned with brand objectives.
Perform basic design tasks (e.g., graphics for posts, using tools like Canva), following brand guides.
Requirements:
Must-Haves:
3+ years’ experience in social media management, preferably handling multiple brands or working in agency or DTC ecommerce environments.
Demonstrated experience with content creation—copywriting and basic visual design—for digital and social platforms.
Demonstrated hands-on experience managing and growing TikTok accounts, including content strategy, posting cadence, performance analysis, and trend utilization. This role requires full ownership of TikTok as a key strategic channel.
Strong communication, organization, and project management skills.
High energy, creativity, and adaptability; comfortable switching between different tones and visual styles.
Ability to work independently, take initiative, and “fill in the blanks” with limited direction.
Proven ability to engage with audiences, create compelling content, and foster community.
Capable of providing video submissions as part of the application process.
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Based in Latin America or a similar time zone to Florida for optimal real-time engagement.
Nice-to-Haves:
Experience in food and beverage, hospitality, or supplements/e-commerce industries.
Prior success independently managing content calendars, launches, and influencer projects.
Proficiency with standard marketing and social media tools (e.g., Facebook, Instagram, Google Business, Mailchimp, Canva, Klaviyo).
Run basic local paid campaigns (events, promos) on platforms such as Meta and Google Ads; willingness to learn more advanced e-commerce paid media as needed.
Comfortable with basic paid advertising and willingness to learn advanced marketing operations.
Note:
Please submit your resume and portfolio (including social handles, campaigns, or content you have managed). Shortlisted candidates will be asked to provide a brief introduction video.
