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One Impression

Social Media Manager

One Impression Gurugram 1 day ago
marketing
About One Impression
One Impression is the leading marketplace for brand–creator collaboration—offering transparent, real-time pricing, direct chats with creators, and ROI-focused workflows across Instagram & YouTube. We help brands find the right creators, manage campaigns end-to-end, and track results seamlessly.

Role Summary
Own the day-to-day execution of our social presence across LinkedIn, Instagram, X, and YouTube/Shorts. You’ll ship a consistent calendar, keep community conversations active, repurpose content from across the org, and report what’s working—with a bias for speed, clarity, and measurable impact.

What You’ll Do

  • Content & Calendar
  • Maintain a 4–6 week rolling content calendar; ensure daily/weekly cadence by channel.
  • Draft platform-native copy (hooks, captions, CTAs) and briefs for design/video.
  • Repurpose long-form content (blogs, case studies, webinars) into carousels, threads, Reels/Shorts.
  • Ensure brand voice, visual consistency, compliance, and asset hygiene (UTMs, naming, permissions).

  • Publishing & Workflows
  • Schedule posts via Meta Business Suite and a scheduler (e.g., Buffer/Later/Hootsuite).
  • Manage approvals with stakeholders; track versioning and on-time delivery.
  • Support live moments (events, webinars, launches) with real-time coverage.

  • Community & Listening
  • Reply to comments/DMs, route queries, and uphold tone guidelines.
  • Monitor trends, formats, and competitor activity in the creator economy; propose weekly ideas.

  • Analytics & Insights
  • Own weekly and monthly reporting: reach, engagement rate, follower growth, CTR, saves/shares.
  • Run small, fast experiments (hooks, formats, posting times); document learnings and next steps.
  • Keep a central dashboard and content library up to date and searchable.

  • Cross-Functional Collaboration
  • Work with Design/Video for asset delivery; do quick edits in Canva/CapCut when needed.
  • Partner with Product Marketing and CRM to align social with campaigns, launches, and emails.
  • Coordinate with PR/Brand on announcements, press, partnerships, speaker clips, and quotes.

    • Must-Haves

  • 1–2 years of hands-on social media experience at a brand/agency/startup.
  • Strong writing and editing skills; proven understanding of platform nuances (e.g., LinkedIn carousels vs. IG Reels).
  • Basic design/video skills (Canva, CapCut or equivalent).
  • Experience with scheduling and analytics (Meta Business Suite + one scheduler).
  • Data-first mindset: comfort with weekly reporting, UTMs, and translating data into actions.

    • Nice-to-Haves

  • Exposure to the creator/influencer marketing ecosystem.
  • Working knowledge of Adobe Suite or Figma for minor edits.
  • Familiarity with HubSpot/Notion/Asana for collaboration and task tracking.
  • SEO basics to align social with search-driven content.

    • Success metrics

  • Calendar adherence: % of planned posts shipped on time.
  • Engagement quality: Engagement rate, saves/shares per post and per format.
  • Growth: Net follower growth by channel; community response times.
  • Traffic & actions: CTR from social to site/landing pages (UTM-tracked).
  • Learning velocity: Number of experiments run and documented insights per month.

    • Tooling You’ll Use

  • Scheduling/Analytics: Meta Business Suite + Buffer/Later/Hootsuite
  • Design/Video: Canva (nice: Adobe Suite/Figma)
  • Collab/PM: Google Drive, Asana/Notion, HubSpot for campaign alignment
  • Tracking: UTMs, link shorteners, channel dashboards

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