Specialist, Campaign

We are looking for a proactive and execution-focused Specialist, Campaign (Food) to support the planning and execution of integrated marketing campaigns across digital, social, and offline channels. This role will work closely with internal stakeholders, regional creative teams, agencies, and finance to ensure timely, high-quality campaign delivery that drives engagement and business impact.

1. Campaign Communication & Execution

• Manage weekly campaign communication briefs for platform-level and vertical-specific campaigns

• Coordinate end-to-end execution of assigned campaigns, ensuring timely delivery of all assets

• Act as the central point of contact to align stakeholders on campaign messaging, timelines, and deliverables
   

2. Social Media Stories Planning & Execution

• Plan and execute monthly social media story campaigns in line with the brand calendar

• Ensure consistent, engaging story content across all foodpanda social media platforms

• Collaborate with internal teams to optimize content for engagement and relevance

3. Creative Brief Management

• Prepare clear and actionable creative briefs for the regional/local design team

• Ensure briefs are aligned with campaign objectives, brand guidelines, and senior  manager direction

• Manage feedback loops efficiently to minimize revisions and maintain timelines
   

4. ATL & BTL Marketing Execution

• Support planning and execution of ATL (e.g., OOH) and BTL initiatives including offline activations, Iftar Bazar, rider marketing, and restaurant marketing programs

• Coordinate with agencies and internal teams to ensure on-ground execution aligns with approved plans

• Monitor timelines and budgets to ensure smooth delivery
   

5. Agency & Finance Coordination

• Brief BTL agencies with clear objectives, scopes, and timelines

• Collect and validate quotations, ensuring accuracy and budget alignment

• Coordinate closely with finance to secure approvals and ensure GTM plans are fully aligned before campaign launches

Qualifications

Key Skills & Competencies

• Strong campaign coordination and execution skills

• Clear communication and briefing capability

• Ability to manage multiple timelines and stakeholders simultaneously

• Good understanding of Digital media & social media content formats and engagement drivers

• Basic knowledge of ATL/BTL marketing and on-ground activations

• Detail-oriented with strong follow-through

Preferred Background

• 1–3 years of experience in marketing, brand, or campaign execution roles

• Experience working with creative teams, agencies, or vendors is a plus

• Exposure to digital platforms, social media, or consumer brands preferred