Specialist, Integrated Marketing & Communication

To contribute to and support the creation and implementation of winning IMC campaigns for the BU/country segment / sector / product / coverage area in scope, that capitalises on opportunities to acquire and retain clients and enhance commercial value for the BU/country as part of an IMC team. To contribute to marketing excellence, innovation, partnerships, and collaboration in the BU/country whilst aligning to the Group standards.

Qualifications

Minimum Qualification: 

• First Degree in Business Commerce, Marketing

Experience Required :

• 1 - 2 years experience in Brand & Marketing
• Experience working cross-functionally with teams to align marketing efforts with overall business goals and preferably Agency experience.

• 3 - 4 years experience
• Experience in developing innovative marketing campaigns and content that resonate with target audiences, in working with digital marketing channels such as social media, email marketing, content marketing, and SEO/SEM, using data and metrics to inform campaigns and measure performance and working in a project environment, prioritising tasks and meeting deadlines in a fast-paced environment.

Key Outputs :

• Partner closely with the relevant business stakeholders from a product / segment / coverage perspective to activate the execution of client / product events, including sponsorship execution through robust planning and coordination activities.
• Collate client insights and research to provide design inputs into marketing initiatives and IMC plans, contributing to data-led and client behaviour informed initiatives.
• Implement digital, direct and above the line marketing campaigns per the IMC plan for the BU product / segment / sector / coverage area in scope, driving a collaborative and well-coordinated approach to ensure campaign objectives are achieved.
• Develop agency briefing documents to enable the development of creative concepts and messaging in support of IMC plans.
• Implement sponsorship activities in support of the IMC plan to achieve brand and marketing objectives, whilst supporting the Group-wide sponsorship frameworks.

Additional Information

Behavioural Competencies:

• Conveying Self-Confidence
• Developing Expertise
• Embracing Change
• Generating Ideas
• Interacting with People

Technical Competencies:

• Analysing and Interpreting Information
• Brand and Product Activations
• Campaign Planning & Execution
• Conducting Research
• Creative Content Development

#SBO

About the Company

Standard Bank Offshore is the offshore arm of the Standard Bank Group, a leading Africa focused financial services group, and an innovative player on the global stage. Our international Banking, Lending, Investment, Fiduciary and Wealth Management services   offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals.

Our clients range from individuals to businesses of all sizes, high net worth families and large multinational corporates and institutions. We’re passionate about creating growth in Africa and SBO is perfectly positioned to support the growth of our organisation from our office in the Isle of Man, Jersey, London, MAUs and South Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.