Specialist, Talent Marketing

Overview

As a Talent Marketing Specialist, you’ll play a key role in attracting the right people, for the right roles, at the right time. As we build our company and manufacturing site from the ground up, you’ll help translate our employer brand, employee value proposition, and values into compelling storytelling and campaigns that support the hiring of both corporate and production roles.

You’ll partner closely with our Talent Acquisition (TA) team to understand hiring targets, market challenges, and hiring performance so we can continually optimize how we reach and engage talent. You’ll turn employment priorities into targeted campaigns, build awareness in key talent markets, and create content and experiences that help candidates see themselves here. You’ll also collaborate with your counterparts in Communications to ensure messaging is consistently and authentically aligned to our employer brand across every channel.

What you’ll do

Become part of an iconic brand that is set to revolutionize the electric pick-up truck & rugged SUV marketplace by achieving the following:

• Partner with Talent Acquisition to understand hiring needs and develop targeted campaigns that showcase our careers and culture across paid and owned efforts, including socials, job boards, events, blogs, digital, and more.
• Capture meaningful stories across multiple channels that bring our culture, mission, and values to life through real people and real work.
• Manage campaign setup, optimization, and reporting.
• Build and execute targeted strategies for high-priority and hard-to-fill roles.
• Develop and manage social content that highlights Scout Motors as a desirable employer by showcasing our people, culture, and career opportunities.
• Collaborate with the Talent team to monitor campaign and pipeline performance, measure effectiveness, and use data to continuously improve talent marketing strategy.
• Develop and deliver post-campaign recaps and insights to TA and leadership.
• Create repeatable talent marketing playbooks.
• Maintain employee advocacy program through Sprout Social to help build brand awareness and drive applications.
• Create and post executive social content to strengthen thought leadership, increase brand awareness and promote Scout Motors as an employer of choice.

Location & Travel Expectations:

• This role is based out of the Scout Motors corporate headquarters in Charlotte, NC. 
• This role requires 4-5 days per week in the office, with regular in-person meetings and events. 
• Applicants should expect that the role will require the ability to convene with Scout colleagues in person and travel to participate in events on behalf of the company from time to time.

What you’ll bring 

We expect all Scout employees to have integrity, curiosity, resourcefulness, and strive to exhibit a positive attitude, as well as a growth mindset. You’ll be comfortable with change and flexible in a fast-paced, high-growth environment. You’ll take a collaborative approach to achieve ambitious goals. Here's what else you'll bring: 

• Bachelor's degree in communications, marketing, human resources, or a related field. Advanced degree is a plus.
• 3-5 years in marketing, recruiting marketing, employer branding, corporate communications, recruiting, people operations, or a related field.
• Excellent writing and editing skills, with the ability to create compelling and clear content.
• Experience working with socials and paid media platforms, including LinkedIn Campaign Manager, Meta, Google, etc.
• Experience working with talent relationship management and applicant tracking software is a plus, including Indeed, Glassdoor, ADP, etc.
• Experience leading analytics, dashboards, and performance reporting.
• Knowledge of current communication trends and best practices.
• Strong organizational skills with the ability to manage multiple tasks simultaneously.
• Exceptional interpersonal and communication skills.
• Minimum of High School Diploma, GED or equivalent required for all roles at Scout Motors, Inc.

What you'll gain

The benefits of joining Scout include the chance to build products and a company from the ground up.  This is a chance to create something new and lasting – with an iconic brand at its foundation.  In addition, Scout provides competitive compensation and benefits to support your physical, mental, and financial wellbeing. Program specifics are detailed in company policies and employee benefit guides, select highlights:

• Competitive insurance including:
  • Medical, dental, vision and income protection plans
• 401(k) program with:
  • An employer match and immediate vesting
• Generous Paid Time Off including:
  • 20 days planned PTO, as accrued
  • 40 hours of unplanned PTO and 14 company or floating holidays, annually
  • Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders
  • Paid leave for circumstances related to bereavement, jury duty, voting time, or military leave

Pay Transparency

This is a full-time, exempt position eligible to receive a base salary and to participate in an annual performance bonus program. Final salary offered will be determined based on factors including but not limited to the candidate's skills and experience. The annual performance bonus program is preset and not candidate dependent.

Initial base salary range = $85,000.00 - $105,000.00

Internal leveling code: IC9