Sr. CRO Specialist
About Trafilea
Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.
Marketing @ Trafilea: Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.
Our intimate apparel Brands: Shapermint, Truekind and Shapermint Essentials.
Our beauty Brands: Revel Beauty and The Spa Dr.
Our content and subscription Brand: The BodCon.
Build your career in Marketing as an Sr CRO Specialist to lead the implementation and analysis of Conversion Rate Optimization (CRO) initiatives across various digital platforms. This individual will leverage technical expertise to set up and manage tests effectively, interpret test results, and provide actionable insights to drive continuous optimization and improvement of key conversion metrics. Through collaboration with cross-functional teams, the Senior CRO Specialist will play a critical role in enhancing user experience, maximizing conversion rates, and ultimately driving revenue growth for the organization.
Expected outcomes & responsibilities
Be part of the Retention-Store/Subscriptions squads acting as an expert within our optimization metrics and working on the brainstorming and management of test ideas backlog.
Expand CRO capabilities and process cross-company to enable activation and retention teams to better outline experiments and growth strategies (Email Marketing, Coupon Strategies, Shapermint Club, Loyalty Program, Referral, Stores, Checkouts, App, etc).
Develop the web testing and personalization strategy and roadmap; Develop and implement cross-teams the entire testing process from beginning to end and from ideation through analysis and retrospectives.
Stay updated on industry best practices and emerging trends in CRO.
Establish a culture of experimentation and continuous improvement within the organization.