Sr. Manager, IT Marketing Applications Lead
$171k - $200k USD
Mavericks Wanted
When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on
In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible.
Together we define white space, push boundaries, and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma. At BridgeBio, we value curiosity and experimentation—including the ethical & thoughtful use of AI to improve clarity, speed, and quality of work.
What You'll Do
The Sr. Manager, IT Marketing Applications Lead, will define and execute the technology and data strategy enabling BridgeBio’s digital marketing and commercial launch programs across multiple therapeutic areas. This role partners with Marketing, Commercial Operations, and IT to integrate and optimize digital platforms that power analytics, automation, and omnichannel engagement. The ideal candidate combines technical fluency with a marketing mindset, driving connected, insight-driven campaigns that improve engagement, efficiency, and ROI. As a collaborative and hands-on leader, this role balances strategic oversight with direct project execution and vendor management.
Responsibilities
- Develop and manage the marketing technology roadmap to enable digital engagement, analytics, and commercial launch readiness across BridgeBio’s portfolio
- Serve as the IT lead for marketing enablement, aligning tools and data integration across systems such as Adobe Marketo, Salesforce Marketing Cloud, Veeva CRM, and Veeva PromoMats
- Manage vendor relationships and oversee implementation, release schedules, and system lifecycle activities to ensure platform reliability, compliance, and alignment with BridgeBio IT standards
- Partner with Marketing Analytics and other teams across Commercial and IT to integrate campaign data into the Commercial Data Warehouse and visualization tools (e.g., Power BI, Tableau)
- Deliver reporting and insights for marketing KPIs across paid, owned, and earned channels to improve decision-making and performance tracking
- Lead IT readiness and validation for marketing systems supporting new product launches, ensuring seamless integration with CRM and MDM environments
- Drive continuous improvement and innovation in digital marketing technologies, applying AI-enabled insights and automation to enhance targeting, personalization, and marketing analytics capabilities
Where You'll Work
This is a hybrid role based in BridgeBio’s San Francisco office, with an in-office collaboration cadence of 3 days per week. This is a compelling opportunity to join a high-impact, dynamic team as an individual contributor, shaping the IT roadmap and business strategy that help accelerate life-changing treatments for patients.
Who You Are
- Bachelor's degree in information systems, Computer Science, or Marketing Analytics required
- 7+ years of IT or digital technology experience supporting Marketing, Commercial, or Digital Operations in the biotech or pharmaceutical industry
- Strong expertise in marketing technology ecosystems including Marketo, Salesforce Marketing Cloud, Veeva CRM, PromoMats, and Hosting/CMS systems such as WPEngine and Sanity.io
- Skilled in analytics and integration tools such as Power BI, Snowflake, and Google Analytics, with understanding of SEO/SEM tagging, campaign attribution, and data governance
- Familiarity with healthcare marketing compliance standards, including HIPAA, GDPR, and CAN-SPAM
- Proven ability to manage vendors, coordinate complex projects, and align IT capabilities with business goals
- Collaborative and detail-oriented, committed to continuous learning and partnership to advance BridgeBio’s mission of delivering meaningful medicines to patients
- You have demonstrated curiosity and adaptability in adopting AI-powered tools and technologies
At BridgeBio, we strive to provide a market-competitive total rewards package, including base pay, an annual performance bonus, company equity, and generous health benefits. Below is the anticipated salary range for candidates for this role who will work in California. The final salary offered to a successful candidate will depend on several factors that may include but are not limited to the type and length of experience within the job, type, and length of experience within the industry, educational background, location of residence and performance during the interview process. BridgeBio is a multi-state employer, and this salary range may not reflect positions based in other states.
Salary
$170,500—$200,000 USD
As a global company, our comprehensive benefits may vary based on location. We have high expectations for our team members. We make sure those working hard for patients are rewarded and cared for in return.
For USA based roles:
Financial & Rewards
- Market-leading compensation
- 401(k) with employer match
- Employee Stock Purchase Program (ESPP)
- Pre-tax commuter benefits (transit and parking)
- Referral bonus for hired candidates
- Subsidized lunch and parking on in-office days
Health & Well-Being
- 100% employer-paid medical, dental, and vision premiums for you and your dependents
- Health Savings Account (HSA) with annual employer contributions, plus Flexible Spending Accounts (FSA)
- Fertility & family-forming benefits
- Expanded mental health support (therapy and coaching resources)
- Hybrid work model with flexibility
- Flexible, “take-what-you-need” paid time off and company-paid holidays
- Comprehensive paid medical and parental leave to care for yourself and your family
Skill Development & Career Paths:
- People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility
- We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, & BetterUp Coaching
- We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities