Sr. Marketing Activation Specialist, Creative Performance
$83k - $146k USD
Overview
Are you a performance‑minded marketer who enjoys working at the intersection of creative, channels, and data? In this role, you will support how creative is activated across paid and owned channels by helping align formats, messaging and sequencing to channel roles and buyer needs.
You’ll work closely with channel strategists, creative teams, digital experience, and marketing analytics to translate activation plans into clear creative requirements and inputs for execution. Drawing on performance insight, you will review creative readiness and in-market signals to identify gaps or misalignment and surface recommendations that inform activation adjustments and continuous improvement. Your work will help ensure creative is activation-ready, consistent, and effective across channels at Esri.
Responsibilities
- Support development of buyer-aligned paid media and email creative in support of awareness, engagement, and demand goals. Ensure messaging and design align to target personas and stages of the buyer journey.
- Develop channel creative briefs for paid search, paid social, display, retargeting, and email in partnership with channel strategists. Document audience segments, value propositions, CTAs, offer approach, asset formats, and success metrics prior to production.
- Translate activation plans into channel level creative requirements and execution inputs. Maintain timelines, coordinate asset production, and support timely deployment across platforms.
- Continuously monitor and optimize in-market campaigns. Analyze creative performance (CTR, CVR, CPL, CAC, open rate, click rate, pipeline contribution), surface recommendations to inform optimization, and develop A/B tests in collaboration with channel strategists and content production team.
- Build and maintain strong working relationships with cross‑functional stakeholders to ensure activation‑relevant alignment and consistency across creative efforts, and communicate creative performance observations and activation insights to support shared understanding and informed decision‑making.
- Document campaign learnings and best practices to improve repeatability, speed to launch, and performance across future programs. Share performance observations with channel strategists to inform future activation guidance.
- Stay current on cross-channel and industry creative best practices. Apply relevant learnings to creative evaluation and activation guidance across campaigns.
Requirements
- 5+ years of experience in digital marketing, campaign activation, or performance‑driven creative roles
- Demonstrated experience supporting paid media, email marketing, and integrated digital campaigns
- Ability to interpret activation and channel‑level performance signals and translate them into actionable creative recommendations
- Proven experience collaborating with strategists, creatives, analytics partners, and cross‑functional stakeholders
- Strong written and verbal communication skills
- Bachelor’s degree in marketing, communications, business, or a related field
- Occasional travel may be required (up to ~20%); travel needs may vary based on business requirements.
- Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
- Master’s degree in marketing, business, communications, or a related field
- Experience supporting B2B marketing campaigns in a matrixed or center‑of‑excellence marketing organization
- Familiarity with buyer journeys and how creative sequencing supports progression across channels
- Experience contributing to creative performance reporting and activation insight development
#LI-KM2
Total Rewards
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
A reasonable estimate of the base salary range is
$83,200—$145,600 USD
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.
If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.