Sr Product Marketing Manager
$125k - $229k USD
The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.
So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk! We're seeking a passionate and strategic Sr Product Marketing Manager to drive the go-to-market strategy and execution for products and offerings related to inventory. This includes a fast-growing portfolio of products spanning marketplaces, deals, auctions, supply path optimization, inventory quality controls, and more. You will be the subject matter expert, partnering closely with our Product, Inventory, and Commercial teams to translate complex technical features into compelling narratives and value propositions that resonate with clients and partners and drive product adoption.
This role is a unique opportunity to create significant impact for the company and the wider programmatic ecosystem. The Trade Desk has an ambitious vision to transform the digital advertising supply chain to be more efficient and performant. In this role, you will have the opportunity to accelerate this positive change in the programmatic marketplace and help shape the future of the ad-supported open internet.
What you'll do:
- Drive Product Adoption and Revenue: Partner with Product, Inventory, and Commercial teams to drive achievement of product and business objectives.
- Go-to-Market Strategy & Execution: Develop and execute comprehensive go-to-market plans for new and existing products, including defining target audiences, value propositions, messaging, and integrated marketing launch plans.
- Product Positioning & Messaging: Craft clear, concise, and compelling product positioning and messaging that highlights the unique value of our inventory solutions and differentiates The Trade Desk from competitors.
- Content Creation: Develop a wide range of marketing materials, including sales enablement tools, presentations, articles, case studies, videos, and more.
- Sales Enablement: Help equip our sales and client services teams with the knowledge and resources they need to sell the value of our product offerings.
- Market Research & Analysis: Conduct market research and competitive analysis to identify market trends, customer needs, and competitive threats.
- Product Feedback & Roadmaps: Collaborate closely with product management, engineering, and sales teams to gather feedback, prioritize features, and ensure alignment on product roadmap and go-to-market plans.
- Performance Measurement & Reporting: Track and analyze key performance indicators (KPIs) to measure product adoption and the success of marketing initiatives to identify areas for improvement.
- Subject Matter Expertise: Become a recognized subject matter expert on The Trade Desk's inventory solutions, serving as a trusted advisor to internal and external stakeholders.
Who you are:
- Bachelor’s degree in marketing, business, or related field. MBA is a plus.
- 7+ years of product marketing experience in the ad tech or digital media industry, with a focus on inventory, supply, or programmatic advertising.
- Strong understanding of the programmatic advertising ecosystem, including DSPs, SSPs, exchanges, and publishers.
- Proven track record of developing and executing successful go-to-market strategies that drive measurable results, including new launches and integrated marketing campaigns.
- Excellent written and verbal communication skills, with the ability to translate technical concepts into clear and compelling messaging.
- Strong analytical and problem-solving skills, with the ability to use data to drive decisions.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment. #LI-LM2
The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
CO, CA, IL, NY, WA, and Washington DC residents only: In accordance with CO, CA, IL, NY, WA, and Washington DC law, the range provided is The Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.
The Trade Desk also offers a competitive benefits package. Click here to learn more.
Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave
At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is
$124,900—$228,900 USD
As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.
Please reach out to us at accommodations@thetradedesk.com to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process.
When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact our hiring decisions.