COMPANY SUMMARY
Empire State Realty Trust, Inc. (NYSE: ESRT) is a NYC-focused REIT that owns and operates a portfolio of well-leased, top of tier, modernized, amenitized, and well-located office, retail, and multifamily assets. ESRT’s flagship Empire State Building, the “World's Most Famous Building,” features its iconic Observatory, ranked the #1 Top Attraction in New York City for the fourth consecutive year in Tripadvisor’s 2025 Travelers’ Choice Awards: Best of the Best Things to Do. The Company is a recognized leader in energy efficiency and indoor environmental quality. As of September 30, 2025, ESRT’s portfolio is comprised of approximately 7.8 million rentable square feet of office space, 0.8 million rentable square feet of retail space and 743 residential units. More information about Empire State Realty Trust can be found at esrtreit.com and by following ESRT on Facebook, Instagram, TikTok, X, and LinkedIn.
The dedicated team at ESRT is a collection of diverse individuals with a shared passion for excellence and a keen eye toward future growth. Headquartered in New York City, we harness the energy of the city in everything we do. We care for one another, work hard, and have a lot of fun doing it! We are Certified™ as a Great Place to Work® by the global authority, Great Place to Work®, on workplace culture, employee experience, and leadership behaviors. We prioritize and invest in the health and wellness of employees to attract, develop, and retain top-tier talent. ESRT values continuous employee development and encourages colleagues to excel in their roles and adapt to emerging business needs. From our crown jewel, The Empire State Building, to incredible buildings modernized for the 21st century, to outstanding customer service, and our decade-long leadership position in sustainability and energy efficient portfolio that is 100% fully powered by renewable wind electricity, we take pride in our work. ESRT seeks an equally passionate colleague to join the team, understand the vision and help achieve that vision.
POSITION SUMMARY
The Sr. Social Media Manager leads organic social strategy and execution across the ESB Observatory—the World’s Most Famous Building and a global cultural icon—and ESRT’s commercial real estate portfolio. The Sr. Social Media Manager drives measurable business impact through high-performing content, channel growth, and integrated campaigns that convert awareness into web traffic, leads, and ticket sales.
This leader owns the full organic ecosystem: content strategy, publishing, influencer programs, analytics, and community engagement. They steward a consistent, modern brand voice across platforms and bring a performance-oriented mindset rooted in data, cultural fluency, and proven conversion-driving tactics.
RESPONSIBILITIES
SOCIAL STRATEGY, CONTENT DEVELOPMENT & CHANNEL GROWTH:Build and execute platform-specific strategies that grow reach, engagement, and conversion across Instagram, TikTok, Facebook, X, LinkedIn, YouTube, and emerging channelsTranslate business priorities into compelling social storytelling that drives actionLead end-to-end content development: briefs, scripts, copy, visual direction, and coordination with design and production partnersMaintain and optimize weekly and monthly content calendars with consistent tone, quality, and brand alignmentPartner with Digital to surface high-performing organic assets for paid amplification
INFLUENCER STRATEGY, TALENT RELATIONS & PARTNERSHIPS:Own the full ESB influencer program (400+ annual visits) and select ESRT initiatives - source talent, vet creators, direct content, and track resultsBuild structured influencer tiers and prioritize creators who demonstrate conversion impact in tourism, NYC culture, lifestyle, and commercial real estateEnsure all talent-driven content aligns with brand standards and supports ticket sales, traffic, or brand lift
CROSS-FUNCTIONAL COLLABORATION:Partner with PR, Digital, Leasing, Observatory, Operations, Design, and Executive Communications to maintain unified messagingIdentify content opportunities tied to Observatory events, celebrity moments, sustainability leadership, tenant milestones, and leasing activityStrengthen the Executive LinkedIn presence through consistent, thought-leadership-driven content
COMMUNITY MANAGEMENT & CUSTOMER ENGAGEMENT:Oversee community engagement strategy with timely responses, platform stewardship, and escalation protocolsManage the external agency team responsible for community management in the Chinese market (WeChat/Weibo)Maintain platform relationships with Meta, Google, TikTok, X, LinkedIn, and others
PERFORMANCE, REPORTING & OPTIMIZATION:Deliver weekly, monthly, and quarterly reports with insights that guide strategy and investmentUse analytics tools to track performance, uncover trends, and optimize contentRecommend shifts in strategy based on cultural trends, platform changes, and performance signals
GOVERNANCE, OPERATIONS & BUDGET:Oversee all ESBO and ESRT profiles across Google My Business, Bing Places, TripAdvisor, and related channels Manage social budgets with efficiency and measurable ROILead skilled social media team with structure, clarity, and coaching to elevate output quality
WHAT SUCCESS LOOKS LIKE
Conversion impact: Measurable increases in social-driven ticket sales, qualified web sessions, and commercial real estate lead activityAudience growth: Consistent increases in followers across key platforms, beating YoY benchmarksHigh-performing content: A steady pipeline of culturally relevant, brand-elevating assets that support business goalsInfluencer ROI: Clear, consistent results from influencer visits, including reach, EMV, and direct responseCross-brand cohesion: A unified voice across the Observatory, ESRT properties, and executive platformsTeam leadership: A high-functioning content team that delivers strong creative outputOperational excellence: Strong governance, timely publishing, and advanced analytics discipline
REQUIRED SKILLS / ABILITIES
Proven ability to drive conversions through organic social content Expert command of Instagram, TikTok, Facebook, X, LinkedIn, Pinterest, YouTube, Snapchat; WeChat/Weibo familiarity is a plusStrong ability to craft scripts, copy, briefs, and visual directionAbility to solve problems quickly and operate confidently under tight timelinesComfort in both consumer-facing and B2B environments Experience leading teams, interns, agencies, and creator partnersAbility to influence senior leaders and cross-functional partners with clarity and authority
EDUCATION & EXPERIENCE
7–10 years of social media experience with demonstrated growth and conversion resultsBackground in tourism, entertainment, lifestyle, or real estate preferredBachelor’s degree in marketing, communications, digital media, or a related field
PHYSICAL REQUIREMENTS
Prolonged periods of sitting at a desk and working on a computerMust be able to lift up to 15 pounds at times
WHAT YOU CAN EXPECT
At ESRT, like our tenants, our employees come from everywhere. We foster a collaborative work environment that captures top talent and cultivates the best ideas. As a Great Place to Work® Certified employer, we are committed to maintaining our positive work culture where employees are engaged and can grow and develop. In addition, ESRT employees embody our Company Culture & Success Factors -
Adaptable – you are a self-starter who’s able to quickly digest and execute new processes to work both collaboratively and independently
Dynamic – you are solutions-oriented, aim to improve processes and implement efficiency, and offer insightful feedback to improve ESRT
Dependable – you take a strong sense of ownership and accountability over your work
Passionate – you keep up with industry trends and are excited about the potential to propel the industry forward with a “roll-up-your-sleeves” attitude
Curious – you consistently look for new ways to work smarter, not just harder
Ethical – you treat others with respect, act with integrity in how you perform your work, and embrace our collaborative culture
Positive – you possess a service-oriented attitude with excellent follow through
BENEFITS
Competitive base salary and bonusHealth/Dental/Vision insuranceCompany sponsored Life, AD&D, STD (with Salary Continuation), and LTD InsuranceVoluntary Enhanced LTD ProgramVoluntary Hospital, Accident, and Cancer Programs401(k) with 100% match up to 5%Paid parental leavePre-tax transit accountsEmployee Assistance Program for emotional, financial, and legal support
WELL-BEING
Generous paid time offFlex remote work timeFlex Summer FridaysEmployee engagement programsVolunteer time offContinuing educationComplimentary Empire State Building Observatory accessComplimentary gym membership and other wellness benefitsEmployee Discount Programs
ESRT is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because they drive curiosity, innovation, and the success of our business. We do not discriminate based on race, religion, color, creed, national origin, sex, sexual orientation, gender identity or expression, reproductive choices, age, marital status, veteran status, disability status, pregnancy, parental status, caregiver status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination. Reasonable accommodations that do not create an undue hardship for the Company are available for applicants and employees with disabilities or sincerely held religious beliefs.
