Staff Product Manager - Web Growth
Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.
Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high touch queries that require a human agent.
Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers.
Speed is something we fight for every day at Intercom, and we believe Berlin is built for people who share that instinct. We are drawn to Berlin by its rare blend of deep technical talent and rich creative culture – all within a vibrant, globally connected city that’s close to our R&D hubs in Dublin and London. It’s a place where the best of the best technical talent thrive, and where people from around the world are eager to relocate and build ambitious products.
Our ambition is to hire 100 people in Berlin over the year ahead across engineering, AI, data science, product, and design. We believe this is the most exciting time to join, be the founding R&D talent in the region and make a lasting impact as we build the world's number one customer agent!
What's the opportunity?
Intercom treats our website as a product. As the Staff PM for Web Growth, you’ll own the delivery of our growth strategy and performance of our entire web presence, including intercom.com and fin.ai. These sites are critical growth engines: they must deliver measurable results while setting the standard for user experience, clarity, and innovation.
This is a high-impact role: you’ll combine deep analytical skills with strategic vision, identifying opportunities across CRO, demand generation, and funnel performance, and translating them into actionable roadmaps. You’ll also play a leadership role in mentoring other PMs and elevating the overall bar for growth excellence.
What will I be doing?
- Own web growth strategy: Develop and evolve a holistic strategy for how our websites drive growth.
- Deeply understand performance: Analyze funnel trends and uncover insights that shape priorities.
- Identify and prioritise opportunities: Spot areas to optimise (CRO, SEO/AEO, page performance) and make clear tradeoffs to maximise impact.
- Drive outcomes: Translate analysis into clear priorities and partner with design, engineering, marketing, and data teams to deliver measurable results.
- Mentor and coach: Support the growth of other PMs by providing guidance, feedback, and best practices.
- Partner cross-functionally: Align product, marketing, design, engineering, and analytics stakeholders around shared goals and sequencing.
What skills do I need?
- Experience in web growth: you’ve owned growth/product strategy for high-performing websites and can show measurable impact.
- Deeply analytical: skilled at using data to identify opportunities, diagnose funnel health, and guide strategy.
- Operationally minded: able to run complex programs end-to-end, lead other PMs / producers, and scale processes so the web team can ship consistently and at high quality.
- Strong collaborator and communicator: able to align diverse stakeholders with crisp, data-driven storytelling.
- Comfortable in a fast-paced, high-bar environment with ambitious goals and tight feedback loops.
Benefits
We are a well treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us!
- Competitive salary, annual bonus and equity
- Regular compensation reviews - we reward great work!
- Generous paid time off above statutory minimum
- Hybrid working
- MacBooks are our standard, but we also offer Windows for certain roles when needed.
- Fun events for Intercomrades, friends, and family!
#LI-Hybrid
Policies
Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.
We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.
Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.