Team Lead - Sampling

Team Lead – Hero Cosmetics x Batiste Sampling Activation

About the Role

BMI is seeking two experienced Team Leads to oversee a week-long co-branded sampling activation for Hero Cosmetics and Batiste at Toronto’s Union Station.
Each Team Lead will alternate shifts across the activation dates to ensure smooth on-site operations, effective staff management, and exceptional consumer engagement.

Position Details:

Location: Union Station Kiosk – 65 Front St W, Toronto, ON M5J 1E6
Contract Dates: November 20 – December 4, 2025 (includes training, prep, and wrap-up)
Program Dates: November 26 – December 2, 2025
Pay Rate: $26 – $28/hour (based on experience)
Training: Paid hourly

Training Details: November 20, 2025 (Team Leads Only) from 2:00 PM – 3:00 PM (In-person)

Schedule & Hours

Team Leads will work three alternating days during the activation period to ensure full coverage.

Date Shift Time Wed, Nov 26 4:30 AM – 5:30 PM Thu, Nov 27 5:00 AM – 5:30 PM Fri, Nov 28 8:30 AM – 8:30 PM Sat, Nov 29 8:30 AM – 8:30 PM Sun, Nov 30 8:30 AM – 8:30 PM Mon, Dec 1 5:00 AM – 6:00 PM

Key Responsibilities

• Oversee daily set-up, execution, and teardown of the kiosk space

• Supervise a team of 4 Brand Ambassadors and 2 backups per day, including scheduling and on-site communication

• Drive, load, and unload event assets and product as needed (must be 25+ with valid G license)

• Participate in sampling and consumer engagement while reinforcing brand messaging

• Manage consumer flow and line organization in high-traffic environments

• Send daily motivational messages and reminders to team members pre-shift

• Schedule staff breaks and call in backup team members when required

• Complete daily wrap reports (sample counts, impressions, feedback, photos, etc.)

• Maintain daily communication with Activation Lead Zoe Faulkner

Asset & Transportation Requirements

• Must be comfortable driving a rented vehicle to transport assets and product between:

• Wild Card Promo Warehouse (Mississauga, ON) and Union Station

• Team Leads may need to pick up rental vehicles and are expected to assist with loading/unloading

• May require personal transportation to and from site on non-driving days

Desired Qualifications & Skills

• Minimum 1 year of Team Lead or Supervisory experience in brand activations or experiential marketing

• Strong leadership, communication, and organizational skills

• Comfortable lifting up to 40 lbs and handling event logistics

• Valid G-Class Driver’s License with a clean driving abstract (age 25+)

• Reliable, proactive, and confident in fast-paced environments

• Friendly, energetic, and solution-oriented approach

Required Documentation

• Valid G-Class Driver’s License (age 25+)

• Clean driving record

• Orientation deck (provided)

If you're energetic, love working with people, and enjoy being part of exciting live events—this opportunity is for you!

About Brand Momentum:

Brand Momentum is a nationally integrated leader in Sales, Marketing, and Retail, with headquarters in Toronto. We foster authentic and enduring human connections across the nation. As a three-time winner of Canada's Top 100 Best Workplaces® and one of Canada's fastest-growing companies, we take pride in our commitment to "Goodness," a core value that permeates everything we do.

Our Commitment:

• Enduring Success: We are not just about achieving success; we're about sustaining it. As a market leader in quality and innovation, we foster a fun culture where both employee and client aspirations can be realized.
• Delivering on Promises: We are passionate about delivering on our promises to both clients and our people. Our innovative approach ensures we consistently provide exceptional value and flexibility, always striving to exceed expectations.
• Core Values: Our commitment to integrity, respect, empowerment, and fun is woven into the fabric of our company. We believe in fostering a responsible and flexible work environment that allows our team members to thrive.
• Sustainability: We prioritize sustainable suppliers and work with vendors and clients to offset the environmental impact of our programs, contributing to a greener future.
• Diversity and Inclusion: We are dedicated to fostering a culturally diverse workplace. We value diverse perspectives and are committed to building a team that celebrates individual backgrounds, experiences, and talents. We believe in the power of diversity to drive stronger, more innovative outcomes.