Technical Demand Generation Manager
Robotics will have a massive positive impact on the world economy and global human productivity over the coming decade. At Foxglove, we're excited for this future, and we're building powerful open source and commercial tools to accelerate it.
We're an experienced team of independent thinkers, with a passion for creating high quality products. We're looking for self-motivated and fast-learning individuals to join our mission.
About the role
As the Technical Demand Generation Manager, you'll own the strategy and execution of Foxglove's full-funnel demand programs. You'll craft multi-channel campaigns - from ABM sequences and SEM ads to webinars and intent-based outreach - that educate, inspire, and convert robotics and AI developers.
You’ll partner closely with Marketing Ops, Product Marketing, Sales, and DevRel to turn awareness into activation, and activation into revenue. You’ll measure everything, iterate quickly, and help build a predictable, scalable pipeline engine for Foxglove’s next stage of growth.
Location
Foxglove is a remote-friendly company, with employees spread across many locations. We maintain Pacific Time hours and hire within ±4 hours of U.S. time zones to ensure effective collaboration.
For this role, we ideally looking for someone to work onsite from our office in San Francisco, since there will be significant robot hardware interactions.
Key Responsibilities
Own Foxglove’s demand generation strategy across awareness, consideration, and conversion — designing campaigns that create and capture demand across key audience segments.
Plan and run integrated ABM campaigns, combining paid, email, and social outreach to engage target accounts and accelerate pipeline.
Launch and optimize SEM campaigns (Google Ads, YouTube, LinkedIn) focused on high-intent search and discovery across robotics and AI keywords.
Develop and manage intent-based outreach programs — leveraging behavioral, firmographic, or trigger data (e.g. pricing page visits, job changes, tool adoption) to deliver timely, relevant engagement.
Design and execute email and LinkedIn outreach programs, working with Sales to align messaging, targeting, and cadence.
Host and manage live events and webinars, from planning and promotion to execution and post-event follow-up — showcasing Foxglove’s expertise and community stories.
Partner with Content and DevRel teams to transform educational and community content into demand-driving assets and nurture campaigns.
Collaborate with Product Marketing and Sales to develop segmentation, personas, and messaging frameworks that align campaigns with business goals.
Track and analyze campaign performance, building dashboards and reports to measure impact across funnel stages (Lead → MQL → SQL → Opportunity → Revenue).
Continuously test, learn, and optimize — channels, messaging, offers, and creative — to improve conversion rates and ROI.
What we’re looking for
Experience: 5+ years in B2B SaaS demand generation, growth, or marketing operations roles, ideally with developer or technical audiences.
Technical proficiency: Comfortable with tools like HubSpot, Posthog, Omni, CommonRoom, Zapier, Semrush, AHrefs, Keyword.com, Profound, LinkedIn Campaign Manager, Google Ads, Default, SQL, and automation workflows.
Full-funnel mindset: Deep understanding of how to drive awareness, engagement, and conversion across long sales cycles and PLG motions.
Analytical and data-driven: Skilled in building and interpreting dashboards, tracking attribution, and translating data into actionable insights.
Creative campaign builder: Ability to design multi-touch programs that blend storytelling, content, and performance marketing.
Strong communicator: Can craft clear, compelling messaging for technical and non-technical audiences alike.
Cross-functional operator: Comfortable partnering with Sales, Product, DevRel, and Marketing Ops to align on strategy and execution.
Experience with intent data platforms: Default, Clay, Apollo, RB2B, Common Room, etc
(Bonus) Familiarity with robotics, AI, or developer ecosystems and a genuine curiosity for technical audiences.
What We Offer
$300 monthly budget towards commuter benefits or building your personal workspace (remote only)
Competitive equity grant in a Series B company
Medical, Dental, Vision, and Term Life insurance coverage at 100% for employees and 75% for dependents
401(k) matching up to 4%
4 weeks vacation, plus holidays and winter break
All expenses paid company off-sites 2× per year
Why Join Us
Impact: Own growth at a fast-growing, high-leverage moment for the company.
Mission: Accelerate the development of the next generation of robotics and embodied AI.
Team: Work with world-class engineers, designers, and researchers passionate about open-source and developer tools.
Ownership: Drive initiatives end-to-end, with high autonomy and visibility.
