Trade Marketing Manager
About Yepoda
Our mission is to bring Clean K-Beauty Innovations, from Korea straight to Europe, UK, and the US – without ever compromising on our values, quality, and sustainability. Our clean, mindfully produced skincare products are made with love in Korea, vegan, cruelty-free, and packed with the best natural and active ingredients.
Founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann, Yepoda is a fast-growing beauty start-up based in the heart of Berlin. Our products are available across Europe and, since March 2025, at Sephora Europe – online and in over 250 stores. As a certified B Corp™, we are committed to building a business with purpose. With a team of over 120 brilliant individuals from around the world, we are actively shaping Yepoda’s story every day.
As Trade Marketing Manager, you will be responsible for developing and executing strategies that promote Yepoda within the retail and B2B environment, with a strong focus on Sephora. Your role is to ensure strong brand visibility, commercial performance, and consistent execution across all retailer touchpoints.
Your Tasks
Own and drive trade marketing strategy with a strong focus on Sephora across Europe
Develop and execute launch plans, retail activations, and promotional strategies that ensure standout presence in store and online
Work closely with Key Account Managers to develop and implement retailer specific campaigns and activation plans
Partner with our in house Creative team on in store displays, VM guidelines, POS materials, and retail storytelling
Ensure consistent and compelling brand messaging across all retail touchpoints
Support sell in and sell through by equipping sales teams with tools, materials, and commercial arguments
Assist in product training and education for retail staff to elevate brand knowledge and advocacy
Conduct market and competitor analysis to identify opportunities for growth and differentiation
Track, report, and optimise trade marketing performance, ensuring strong ROI and alignment with commercial KPIs
Your Profile
Proven experience working with Sephora in Europe in a trade marketing, retail marketing, or brand activation capacity
Experience with Sephora US is a strong plus
Strong understanding of Sephora’s retail model, activation mechanics, VM requirements, promotional calendar, and commercial KPIs
Background in trade marketing, brand management, or retail marketing within beauty or lifestyle brands
Experience managing retailer relationships and close collaboration with Key Account Managers and sales teams
Strong organisational and project management skills with the ability to manage multiple retail timelines simultaneously
Excellent communication and stakeholder management skills
Impeccable attention to detail and high execution standards
Patient, diplomatic, and professional in external retail relationships
Ability to thrive in a fast paced scale up environment
Fluent in English; French is a strong plus. Additional languages are a plus
What We Offer
Dynamic Environment: The opportunity to work in a start-up environment surrounded by a passionate and dedicated team.
Accelerate Your Career: Take on responsibility from day 1, with room for professional growth and advancement as the company continues to expand.
Inspiring Workspace: Located in the heart of Berlin's Prenzlauer Berg, a dog-friendly office, with free drinks and snacks.
Hybrid Working: We understand that sometimes you get more stuff done from home and need a change of scenery.
We Value Diversity: We seek to build an inclusive workplace that welcomes people from all different backgrounds. A welcoming, international, dedicated team with flat hierarchies and trust by default.
Employee Discounts: You’ll get to enjoy the Yepoda products at a discount and share it with friends and family to keep your glow going!
Unique add-ons: Enjoy an Urban Sports membership package to help you stay active and healthy.
Would you like to be part of the team? Then we'd love to hear from you! 🫰✨
Make sure to apply by clicking on the “Apply for this job” button below. Please upload your CV and Cover Letter in English language. Our Talent Acquisition team will review your application and get back to you as soon as possible.
At Yepoda we are dedicated to providing equal employment opportunities to all individuals, regardless of race, color, ethnicity, ancestry, religion, national origin, citizenship, gender, gender identity or expression, sexual orientation, age, marital status, parental status, disability, or any other status protected by applicable law.