Traditional Media Planner

There is an exciting opportunity in OUTsurance’s Marketing department for a skilled and seasoned Traditional Media Specialist. The person must be self-motivated with an extreme passion for marketing and the strategy behind it, and must be able to plan, strategize and compile in depth reporting, interpret data to identify analytical trends and to make recommendations upon findings. This person must be able to function well in a diverse team. The successful applicant must be able to multitask and prioritize and work under extreme pressure.

• Manage a portion of the TV Media portfolio (Product specific) but also have oversight on Radio, OOH and Print media.  
• Building relationships with our account executives and media owners. 
• Daily in-depth analysis of marketing performance data. Be guided by the outcome of reports to give input and recommendation on the marketing expense and spot picking strategy of media sources to make sure that performance is optimal. 
• Daily, weekly and monthly reporting in MS Excel, and written in report format in MS Word. 
• Manage and take responsibility of allocated advertising budget.
• Work with Nielsen data in Excel format to build Share of Voice graphs and reports for the business. 
• Extensive Knowledge of Telmar: TV Planning, Reach and Frequency, Post Campaign and Viewership reporting
• Ad-hoc analysis of media spend, spots, performance etc. on top of normal reporting as and when requested from the business. 
• Assist in writing short, creative briefs for the creative team for TV and executions.  
• Create Flighting codes for Production and allocate based on performance
• Processing, checking and signing of ATL invoices. 
• Make recommendations on new advertising mediums to improve lead generation
• Update logs weekly/monthly
• Compile Data Tables monthly
• Rates Analysis
• Contract management

Skills and Competencies 

• Solid understanding of the media industry at large. 
• Good understanding of direct response advertising. 
• Self-starter, must take ownership of all projects and day-today tasks. 
• Very strong numerical skills. Must enjoy working with numbers on a daily basis. 
• Advanced knowledge of Microsoft Excel (including working with large sets of data, intricate formulas and pivot tables) is a must and not negotiable. 
• Strong analytical skills in order to make well informed decisions and recommendations. 
• Strong communication skills in order to communicate recommendations and concerns with your marketing team and media partners. 
• A good understanding of Telmar and or a background of media bookings and scheduling in all media types, will be a distinct advantage. 
• Strong skills working with Nielsen 

Why is this a great opportunity?

If you have a love for Above the Line / Traditional Media marketing, then this is the opportunity for you. You will work in a stimulating, exciting, innovative and fast paced environment. You will have the opportunity to improve on current placement strategies and processes.

Qualifications

• Matric  
• HG Mathematics in matric with a high pass grade/ Mathematics
• Completed Marketing diploma or Marketing bachelor’s degree 
• Advance Excel course will be beneficial

Experience

• Must have at least 3 years’ experience in media planning
• Working on Telmar and/ Nielson - advantageous

Additional Information

• A passion for marketing is essential!
• Strong media relationships is key
• A passion to drive leads through effective media placement strategies is essential.
• Enthusiastic in dealing with people in a deadline orientated environment is essential. 
• Be proactive and results driven. 

An ideal candidate will be able to align their personal work values to the OUTsurance values of awesome service, dynamic, honest, human, passionate and recognition.

In accordance with OUTsurance Insurance Company Ltd’s Employment Equity goals, preference will be given to individuals who meet the job requirements and are from the various designated groups.