Türkiye Growth Manager

About Us

We’re building the world’s leading cross-border fintech for emerging markets - empowering families, fueling local economies, and changing how millions access financial services.

Since our launch in 2019, we have transformed how money moves across borders with our operations spanning 6 out of 7 continents and covering both the busiest and most underserved (remittance) corridors. We tapped into a massive shift - from banks to phones - bringing digital finance to places where traditional systems never reached. The next stage of growth will fuel a network of services and products especially designed to make money more accessible to diaspora communities including local cards, and additional savings and payments features.

We’re growing fast, backed by world-class investors, and scaling a product that blends real world impact with cutting edge fintech innovation.

Here’s a little more:

• Founded by Harvard grads and 3-time founders who previously built Segovia (acquired) and GiveDirectly (>$300M revenue, fastest-growing NGO in the world)

• Backed by top investors including Spark Capital, Canaan, Reid Hoffman, Breyer Capital, Unbound, Wamda, and more

• Built by global top performers from Bain, Google, McKinsey, Uber, Checkout, Bolt, and beyond - we move fast, stay humble, and care deeply about our mission

• Truly global team - 250+ people, 50+ nationalities, 50+ languages

• Guided by our values - ownership, impact, humility, and heart - in deed, not just word

The Role

We’re looking for a Growth Manager to lead growth for our Türkiye corridor, targeting diaspora communities in key send markets including in the EU (mainly DE, NL, FR, BE, and AT) UK, US, Canada, UAE, and Australia.

You’ll own the full growth strategy and execution—from customer acquisition and partnerships to brand building and customer insights. You’ll be the go-to expert for all things Türkiye, building trust within the diaspora, running campaigns, managing local ambassadors and influencers, and ensuring an outstanding user experience.

This role blends strategy and execution: you’ll operate at a high level while also diving into data, speaking directly to users, and rolling up your sleeves to drive results. It’s perfect for someone who’s entrepreneurial, data-driven, and community-minded.

Responsibilities

You will lead growth efforts, including:

• Build trust-based relationships with diaspora communities through in-person and online communications

• Conduct customer research with senders and recipients on a regular basis

• Initiate, negotiate and build partnerships with community associations and organizations

• Set up offline and online advertising campaigns

• Source and lead community ambassadors and influencers

• Manage agencies for Paid, Creatives, and Events

• Manage customers’ CRM

• Optimize Operations with help from Product, Ops, Eng and Support teams

• Deepdive into customer pain points and work with the different teams as well as the Country Manager to solve them

• Travel to our major corridors to connect with and better understand the Turkish diaspora and grow our customer base

• Dedicate part of your time to call customers and respond to messages/comments on our social media channels

• Work with the Country Manager to outline the growth plan for the market, including the growth strategy, monthly budget, targets, CAC, and CRM campaigns

Requirements

• Based in Europe, ideally in the EU or UK

• 7 + years of experience in high growth-environment such as startups, marketing, fintechs

• Exceptional knowledge and networks among the Turkish diaspora in Europe and around the world (UK, US, Canada, UAE, and Australia)

• Strong business development/sales/marketing/analytical background

• Experience with paid marketing activities

• Having contacts with Turkish influencers and celebrities is a plus

• Strong interpersonal and communication skills

• Passion for working with and for migrant communities

• Resourceful and has the ability to get things done. Also doing “more” with “less”

• Fluency in English and Turkish, written and spoken, is a must - German/French are good to have

Also you are

• Mission-driven: Passionate about supporting immigrant communities
  

• Outgoing: You thrive in community-facing roles and love engaging with people
  

• Execution-oriented: You bring structure and urgency to moving ideas forward
  

• Flexible: Comfortable working evenings/weekends as needed for events
  

• Organized: Able to juggle multiple priorities in a fast-moving environment
  

• Driven: You enjoy setting ambitious goals—and exceeding them

Taptap Values 

Impact first

Team next

Accept reality

Propose solutions

Win with grit

Be proactively candid, with yourself and others

Love the particular

Own it

Create positive energy

Maybe, even have fun

Taptap Send is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are decided on the basis of qualifications, experience and business need. We strongly encourage applications who are members of underrepresented communities to apply.

If you require reasonable adjustments to be made during the recruitment process, please do not hesitate to let us know. Any information you provide us in this respect will only be used to accommodate your requirements.

Note: we recognize imposter syndrome is real - any candidate that does not perfectly fit every characteristic of this role is still strongly encouraged to apply.