User Acquisition Manager (Snapchat & TikTok)
About us
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
About the role
We are seeking a User Acquisition Manager to join our growing performance marketing team and drive subscriptions through web funnels within a single product. This role is primarily focused on Snapchat and TikTok, with an emphasis on creative testing, audience experimentation, and performance optimization within these fast-moving paid social ecosystems. The ideal candidate has hands-on experience with at least one of these platforms and is eager to deepen their expertise in short-form, creative-led user acquisition.
Key Responsibilities
Campaign Management (Snapchat & TikTok)
Manage and optimize paid acquisition campaigns primarily on Snapchat Ads and TikTok Ads
Monitor performance daily and make data-driven optimizations across targeting, creatives, and bidding
Support budget pacing and allocation to maximize ROAS and conversion efficiency
Continuously test new campaign setups, objectives, and formats specific to each platform
Creative Testing & Collaboration
Work closely with the creative team to brief, review, and iterate on short-form video ads
Actively participate in brainstorming sessions for TikTok - and Snapchat - native creatives
Test multiple creative angles, hooks, messaging, and formats to identify winning concepts
Analyze creative performance and provide structured feedback to guide future production
Conduct competitor and trend analysis to stay ahead of creative best practices on both platforms
Data Analysis & Insights
Analyze campaign performance using platform dashboards and internal reports
Track key metrics such as CPA, CTR, CVR, retention, and subscription performance
Collaborate with the data team to extract actionable insights and optimize decision-making
Use learnings from tests to inform scaling and iteration strategies
Campaign Structure & Optimization
Build and refine efficient campaign structures tailored to TikTok and Snapchat
Run A/B tests across creatives, audiences, and formats to improve performance
Identify scaling opportunities based on performance data and creative learnings
Market & Platform Research
Stay up to date on Snapchat and TikTok ad products, algorithm changes, and trends
Monitor competitor activity, emerging ad formats, and industry benchmarks
Proactively surface new testing ideas and platform opportunities
Cross-functional Collaboration
Partner with creative producers to ensure ads align with performance goals
Work with data, product, and marketing teams to support cohesive acquisition efforts
Qualifications
1+ year of experience in User Acquisition, Performance Marketing, or Digital Marketing
Hands-on experience with Snapchat Ads and/or TikTok Ads
Exposure to creative testing and campaign optimization
Strong analytical mindset with the ability to interpret performance data
Proficiency in Excel / Google Sheets
Understanding of core performance marketing metrics and KPIs
Familiarity with analytics or attribution tools is a plus
Location
Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
Benefits
Discover the perks of being part of our vibrant team! We offer:
Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1tzxGX4Uu7Ts_HCLFXESKLnKaaBfVCPf1f9AYZPrkjJM/preview?tab=t.0
Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!
Interview Process
After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:
Recruiter Screening (40 minutes)
Technical Interview (60 minutes)
Final Interview (45 minutes)
Life at Ruby Labs
At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.
This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.
Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.
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