VodafoneThree - Martech Personalisation Lead

As personalisation becomes a critical competitive advantage, the business must align around a shared vision, strategy and operating model for customer‑level, data‑driven engagement. 

The Channel Personalisation Manager is responsible for shaping, driving and coordinating the end‑to‑end personalisation strategy across the digital organisation — and for working across the entire company (Brand, CVM, Technology, Commercial, Procurement and more) to define a joined‑up approach that avoids fragmentation, duplication and siloed tooling. 

This role ensures that personalisation becomes a strategic, enterprise capability rather than isolated pockets of activity, establishing the foundations, frameworks, technologies and operating model required to deliver 1:1 experiences at scale. 

What you’ll do

• Kick off the development of a unified personalisation strategy for the entire organisation, with digital as the starting point and foundation for future multi‑channel expansion. 

• Define the personalisation vision, operating model, roadmap and required capabilities, ensuring alignment across CVM, Brand, Digital, Technology and Commercial teams. 

• Act as the enterprise connector, identifying and dismantling siloed personalisation efforts and ensuring all teams align to a coherent approach, tools and data structures. 

• Work closely with technology and architecture teams to define platform requirements for CDPs, real‑time decisioning tools, data architecture, identity resolution and API orchestration. 

• Partner with Procurement to assess, recommend or rationalise suppliers, tools and platforms required to deliver the personalisation strategy. 

• Support business casing of multi‑million‑pound opportunities, building robust financial cases demonstrating ROI, commercial uplift and long‑term business value. 

Qualifications

Who you are 

• Deep experience in digital personalisation, CRM/CVM, data‑driven marketing or customer experience strategy roles. 

• Strong understanding of data architecture, CDPs, identity management, real‑time personalisation tools and multi‑channel decisioning. 

• Demonstrated ability to develop enterprise strategies and align large, complex organisations behind a shared vision. 

• Experience working with technology, product, data, brand, CVM, commercial and procurement teams to deliver cross‑functional programmes. 

• Strong commercial acumen with experience building high‑value business cases and evaluating platform/tooling ROI. 

Worried that you don’t meet all the desired criteria exactly?

We know that everyone is unique, with multiple aspects to their identity and different experiences behind them. We are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.

What we offer

We care about our people’s success by offering great pay, bonuses, up to 28 days off plus bank holidays, and paid time for charity work. You can personalise our benefits for you and your family, like discounts, vouchers, a pension plan and loads more. We help with your career through our amazing learning & development tools.

Additional Information

Posting End Date: 18th March 2026

Recruiter Name: Thanisa Razeek

Recruiter Email:  Thanisa.Razeek@three.co.uk

Need to know

We are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulators standards.

We believe everyone should have the opportunity to interview for a role that matches their skills. In collaboration with our Talent, Diversity & Inclusion teams and our employee-led DEI Networks, we identified a range of reasonable adjustments to help you feel comfortable and perform at your best self during the interview process. If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, a sign language interpreter, or assistive technology, please contact your recruiter directly or email jobs@three.co.uk for guidance.

We use AI in different parts of our business to boost innovation, improve efficiency, and create new opportunities. We know many candidates use AI to fine-tune their CVs or prepare for interviews, but what we really care about is your unique experiences and achievements.

During the interview, we want you to rely on your own knowledge and skills to show us who you really are—your personality, creativity, and abilities. Above all, we’re looking for authenticity and can’t wait to get to know the real you.

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