Are you the marketing leader that can take our brand to the next level? We are Poki! An Amsterdam based scale up (70fte, self-funded) on a mission to create the ultimate online playground: a platform for play where players and game developers come together to play, create and connect. Every day, 10 million players from all over the world visit
Poki.com for free and easy access to their favorite games.
Since 2014, Poki has become the #1 web games platform in the world. Our marketing team has played an important role in this journey, and we are now looking for a VP Marketing to help us accelerate our growth during an exciting next phase.
What this job is about:
You will lead and grow our interdisciplinary in-house marketing team (currently 8 FTE)You will become part of our management team, working closely together with our CEO a.i., Head of Product, VP Content and VP GrowthYou will take responsibility for the execution and improvement of our marketing strategy and goals
As our VP Marketing we would like you to focus on the following areas:
Growing our brand
Growing Poki into a household global brand by proving the power of accessible funClaiming our position as the world’s #1 in web games, in collaboration with a PR agencyBuilding direct relationships with our players, game developers and advertisersPlayers & playground
Developing a thorough understanding of the most marketable content on our playground and the potential audiencesBuilding a culture of creative excellence, determining where, how and when to best market these gamesShaping our playground by working closely with product on player opportunities and problemsPerformance marketing x data
Leveraging our first party data to further optimise and scale our performance marketing activities via various relevant channels, including direct, organic, paid and socialsIncreasing our understanding of the life time value per player across devices and countries, aiming for a positive return on investment at scaleNavigating the technical and regulatory landscape worldwide
You
We are looking for an inspiring marketing leader with a feeling for our brand, players and product.Have experience with and get excited by the above challengesHave 10+ years of experience in marketing, including leadership roles in competitive digital end-user focused environmentsAre a natural leader with a curious, creative and ambitious mindsetHave a passion for global growth and a feeling for different cultures, audiences and channels[Bonus] Have experience with and understand the power of web[Bonus] Have experience in gaming or another entertainment industry[Bonus] Are based in The Netherlands or willing to relocate
Why work at Poki?
A key leadership role in a fast-growing company, with direct impact on millions of players worldwideThe opportunity to shape and scale a global brand in gamingA creative, international, and entrepreneurial work environment in the heart of AmsterdamA full-time contract and the chance to join our Employee Participation PlanA hybrid work environment, flexible hours, and a work-from-home budgetA generous training and development budget – we believe play is how we learn
Access to wellbeing programs including retreats, check-ins, and moreOffice in central Amsterdam (Spui) with daily lunches, team activities, and more
Are you curious? This might be the right opportunity for you. So hit apply and let us know!
Poki is an English speaking company, please ensure your CV and application are submitted in English only.
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