Web Marketing Manager
About the Role
As a Website Marketing Manager, you’ll own how prospects experience Rossum online—from the first click to conversion. You’ll improve engagement, optimise conversion paths, and ensure every digital interaction helps us move faster and smarter. You’ll bring a mix of technical execution, CRO expertise, and data-driven problem-solving to support predictable pipeline growth. ⚡
What You'll Do
Website Management & CRO: Optimise the WordPress website and build/maintain landing pages. Conduct A/B testing and use behavioral insights to improve engagement and conversion rates.
Analytics & Data Ownership: Manage GA4/GTM setup, ensure clean UTM attribution, and create dashboards for conversion and website performance, providing actionable insights.
Customer Journey & Conversion: Map and refine customer journeys, enhance conversion paths, and ensure seamless data flow between website, marketing automation, and CRM.
SEO & Content Support: Collaborate on site structure, metadata, and track high-level keyword/page trends to support content performance.
Demand Generation Alignment: Ensure all digital touchpoints support broader campaigns and ABM programs, driving lead capture, qualification, and conversion goals with full-funnel data visibility.
Who You Are
Must-Haves
Proven experience optimising websites for conversion, from first visit to qualified pipeline.
Hands-on experience with Conversion Rate Optimisation (CRO), including A/B testing, heatmaps, behavioural analytics, and funnel improvement.
Proficiency in HTML and CSS for building and troubleshooting pages, and on-site experiments.
Skilled with Google Tag Manager (GTM) and Google Analytics (GA4), including tags, tracking, and custom events for accurate data capture.
Demonstrated success in mapping and optimising customer journeys, improving UX and flow across awareness, consideration, and decision stages.
Ability to influence and collaborate cross-functionally across brand, content, ops, sales, and product teams.
Analytical mindset with excellent attention to detail.
Internal communication is conducted in English by default.
Bonus points if you have:
Understanding of SEO best practices (metadata, structure, site hygiene).
Familiarity with 6Sense or similar intent platforms, and how to integrate them into website and campaign strategies.
Experience in managing complex domain migration.
Experience in B2B SaaS or enterprise environments.
Knowledge of marketing automation and CRM systems (HubSpot, Marketo, Salesforce).
Comfortable using tools such as Figma for reviewing and collaborating on layouts and wireframes of new pages and high-fidelity structures prior to build.
Certifications in analytics, CRO, or digital optimisation.
What Success Looks Like
Within 3 Months:
Complete onboarding across website stack, analytics infrastructure, and brand guidelines.
Deliver a clear audit of website performance, conversion paths, tracking accuracy, and content flows.
Implement 2–3 quick improvements that reduce friction or boost conversion.
Build strong working relationships with Brand, Content, Marketing Ops, and Product.
Successful domain migration.
Within 6 Months:
Launch a consistent testing program delivering measurable gains on key pages.
Improve one major customer journey (e.g., demo request, content download).
Deliver reliable dashboards for website and funnel performance.
Strengthen processes around website updates, testing, documentation, and analytics QA.
Within 12 Months:
Establish a scalable CRO program that incorporates continuous experimentation and learning.
Achieve measurable lifts in website-to-lead and website-to-pipeline conversion rates.
Enhance content and page performance through structured testing and insights.
Deliver a website performance roadmap aligned with demand generation and ABM strategy.
Why Join Us?
At Rossum, we’re on a mission to free companies from painful manual data entry by building the world’s most advanced AI platform for document understanding. We believe people’s time should be spent on creativity, innovation, and human connection—not repetitive tasks.
What sets us apart?
Cutting-edge AI technology used by leading global enterprises.
A collaborative scale-up environment where experimentation is encouraged.
Growth opportunities to build your career in Sales, Marketing, or beyond.
A culture that values authenticity, learning, and diverse perspectives.
What We Offer
Hybrid work model with flexible hours.
5 weeks of vacation + 5 sick/personal days.
Extra 2 weeks of paternity leave.
Stock options (ESOP) – share in Rossum’s long-term success.
Budget for personal development, education, and language courses.
High-end tech (MacBook, monitor, accessories of your choice).
Team offsites, regular meetups, and a friendly, ambitious team.
MultiSport Card.
