45641273008- Creative Strategist (Performance-Focused)
FULL TIME
REMOTE (Must be available to work PST hours)
Position: Creative Strategist (Performance-Focused)
Type of contract: Independent contractor
Working Hours: Monday – Friday 40 hours/week
🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!!
About the Company
A premium hair tools and beauty technology brand dedicated to combining innovative design, advanced technology, and performance-driven results. Their mission is to create products that empower individuals to look and feel their best every day.
Scope of the Role
We’re looking for a Creative Strategist with a strong performance mindset — someone who sits at the intersection of data, storytelling, and design. You’ll work closely with media buyers, designers, and video editors to translate campaign insights into high-performing ad concepts across Meta and Google channels. This is a hands-on, analytical, and creative role where your goal is to continuously optimize ad performance through testing, iteration, and insight-driven storytelling.
Duties and Responsibilities:
- Partner with media buyers to translate campaign data into actionable creative strategies that drive performance.
- Develop creative briefs rooted in customer insights, market trends, and testing frameworks.
- Audit and optimize ad creatives to minimize fatigue and maximize CTR, ROAS, and conversion rates.
- Collaborate with the design and video teams to ensure assets follow performance best practices.
- Maintain a structured library of winning creative concepts, iterations, and learnings.
- Monitor competitor creative trends and proactively recommend new angles, hooks, and storytelling approaches.
Requirements
Requirements:
- 3+ years of experience in performance marketing, growth creative strategy, or a similar role.
- Strong understanding of Meta Ads and Google Ads ecosystems and how creative impacts campaign results.
- Analytical mindset with the ability to interpret data and translate insights into creative opportunities.
- Experience briefing design and video teams with clarity and performance context.
- Excellent communication and collaboration skills in a fast-paced, data-driven environment.
