Job Title: Manager of Customer Support
Location: Remote
About the Role
First Day is hiring a Manager of Customer Support to own and scale our global customer support operation. This leader will be accountable for performance, cost, and customer experience across all customer-facing support channels, while evolving customer support into a strategic, insight-driven customer experience (CX) function.
This is a senior, hands-on leadership role for someone who thrives in fast-paced DTC environments, is deeply data-driven, and knows how to balance exceptional customer experience with operational efficiency.
Key Responsibilities
Customer Support Leadership & Operations
- Own the Customer Support P&L, balancing customer experience, efficiency, and cost
- Lead, manage, and scale offshore internal customer support teams (based outside the US)
- Oversee customer support across all channels, including:
- Live chat
- Social media & DMs
- SMS / text messaging
- Ensure consistent, high-quality support across all customer touchpoints
- Establish clear processes, SLAs, and escalation paths
Performance, Metrics & KPIs
- Own and manage core customer support metrics, including but not limited to:
- Refund rate
- CSAT
- Cost per ticket
- CTO (Contact-to-Order / Contact-to-Outcome)
- First response time
- Resolution time
- Use data and reporting to identify trends, root causes, and opportunities for improvement
- Drive continuous optimization of team performance and customer outcomes
Platforms, Automation & AI
- Own and optimize the customer support tech stack, including Gorgias and Shopify
- Design and implement workflow automation to improve efficiency, response times, and quality
- Integrate AI-powered tools into CS processes, including:
- Ticket triage and routing
- Macros and response suggestions
- Self-service and help center solutions
- Insight and sentiment analysis
- Continuously improve tooling, workflows, and escalation logic as the business scales
Customer Experience & Insights
- Transform customer support from a reactive function into an insight-driven CX engine
- Build systems to collect, analyze, and synthesize customer feedback at scale
- Share actionable insights with Product, Marketing, Operations, and Leadership
- Partner cross-functionally to improve:
- Product quality
- Messaging and education
- Policies and processes
- Overall customer outcomes
Retention & Subscription Experience
- Lead or partner closely with retention-focused CS initiatives aimed at:
- Reducing churn
- Increasing subscription reactivation
- Improving customer lifetime value (LTV)
- Leverage support interactions as a driver of long-term customer relationships
Customer Satisfaction & Advocacy
- Drive initiatives to improve:
- Customer satisfaction (CSAT)
- Product reviews
- Net Promoter Score (NPS) and related CX metrics
- Ensure First Day delivers a best-in-class, brand-aligned support experience
Requirements
Qualifications
- Senior-level experience leading Customer Support for US-based DTC brands
- Experience supporting subscription-based products
- Proven success owning a Customer Support P&L and operating against performance and cost metrics
- Hands-on experience leading offshore internal customer support teams
- Strong working knowledge of Gorgias and Shopify
- Experience implementing automation and AI within customer support operations
- Demonstrated ability to elevate customer support into a strategic CX function
- Experience running or partnering with retention-focused CS teams
- Strong analytical, communication, and cross-functional leadership skills
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