ABM Campaign Manager
ABM Campaign Manager
About Andela:
At Andela, we know brilliance is evenly distributed around the world, but opportunity is not. For over 14 years, Andela has connected its customers with top global, remote technical talent from over 135 countries with the majority residing in emerging markets like Africa and Latin America.
As one of the world’s largest talent marketplaces, Andela gives companies greater flexibility to quickly deploy qualified technologists. With talent highly skilled in advanced technologies to support Application Development, Artificial Intelligence, Cloud & DevOps, Data Engineering, and much more, customers experience 33% faster project delivery. The company’s exclusive AI-powered platform, Andela Talent Cloud, is the industry’s only unified platform managing the complete global talent lifecycle and enables customers to fill individual roles or engage fully managed teams up to 66% faster.
Andela is on the precipice of two breakout industry transformations: one in staffing/hiring and the other in software development, both accelerated by generative AI.
Are you an exceptional, hungry leader seasoned in scaling businesses through transformation and growth? Join us and change the world.
Location: Remote
Reports to: Head of Growth
Role Overview
We’re hiring an ABM Campaign Manager to build and run our enterprise account-based growth engine, driving net-new logo acquisition and install-base expansion through coordinated, multi-channel programs across long buying cycles. This is a hands-on execution role: you’ll own paid channels (paid search, LinkedIn, Meta, YouTube, content syndication) and orchestrate high-touch plays (events/webinars, direct mail, sales-assisted sequences) in tight partnership with Sales, RevOps, Marketing Ops, Events, and Product Marketing.
You’ll turn strategy into repeatable plays by aligning targeting, sequencing, and measurement to create pipeline, accelerate deals, and prove lift at the account level.
Exceptional Leadership
As an Andelan, you’ll serve as a role model for the rest of the company, you do not need to manage people to be a leader at Andela! Think about the feedback your peers typically give you – if it usually sounds like the below, we want to hear from you.
Low ego, low drama:You share credit, take blame. You like being wrong because it means someone else had an even better idea.
One team mentality: You break silos across teams. You put the company and mission first above your team alone.
Great listener, hungry for feedback: You’re always seeking to improve – our product, our business, yourself. You solicit diverse opinions and deeply listen.
Owner, not renter: You see a problem, you fix it or find someone who will. The buck stops with you.
Team-player: You roll up your sleeves and get scrappy. You do this by proactively collaborating with your team while actively engaging in important details that matter.
Business problem solver: You’re not just a functional expert; you consistently get praise for approaching your function through the lens of solving business problems.
Core Responsibilities
ABM Strategy and Orchestration
Build and execute 1:few and 1:many ABM programs for priority segments and named accounts (net-new + expansion).
Translate enterprise buying journeys into stage-based plays
Orchestrate channel sequencing across long cycles
Hands-on Paid Channel Execution
Own multi-channel paid setup and optimization across Google Paid Search, LinkedIn, Meta, YouTube, and content syndication. Cover full-funnel execution from intent capture and retargeting to category/narrative reinforcement, with disciplined testing and continuous performance tuning.
Build and manage ABM targeting and account hygiene using Clay + Salesforce CRM lists, maintaining account/audience segments, exclusions, and install-base vs. net-new logic, while managing account hierarchies and expansion mappings to ensure clean activation and measurement
Full-funnel orchestration
Partner with Sales, RevOps, Marketing Ops, Events, and Product Marketing to execute integrated ABM plays that combine high-touch programs (events/webinars/tradeshows, direct mail, bespoke landing pages) with always-on nurture and sales-assisted sequences.
Orchestrate pre-event warming and post-event acceleration, plus “executive air cover” and “deal air support,” aligning Outreach sequences to campaign timing and real buyer signals.
Operationalize the motion end-to-end: PMM on messaging/segment positioning, MOPs on Marketo programs + scoring/routing/lifecycle governance, and RevOps on CRM hygiene + account matching + attribution surfaces + pipeline definitions.
Maintain clean execution and handoffs through routing + enrichment + campaign member hygiene and clear SLAs across teams.
Measurement, experimentation, and reporting
Define ABM success metrics and dashboards (Looker/Dreamdata/SFDC):
Run structured tests: creative/message A/B, landing page experiments (Webflow Optimize), holdouts where possible.
Monitor attribution and influence with Dreamdata while keeping a pragmatic eye on incrementality and pipeline outcomes.
Required Qualifications
5–8 years in B2B demand gen / ABM / growth marketing, with hands-on paid ownership.
Proven experience marketing to enterprise buyers with long cycles and multi-stakeholder committees.
Strong in audiences, targeting, and sequencing, not just channel ops.
Comfortable partnering with Sales teams (SDR/AE) and building plays they will actually run.
Core Competencies
Enterprise journey fluency: can design plays by stage + persona + intent.
Hands-on channel execution: can build campaigns in-platform, not just manage agencies.
ABM mechanics: account lists, hierarchy, buying groups, engagement scoring concepts.
Ops + measurement discipline: understands how SFDC/Marketo instrumentation affects truth.
Cross-functional leadership: can drive alignment without authority.