Account Director
About Somerce
Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands across the UK, US and EU, delivering best-in-class live commerce, affiliate strategy, paid media and trading execution.
This role sits at the centre of that. You will lead a portfolio of key accounts while managing and developing a team of Senior Account Managers, ensuring both client performance and internal standards are consistently high.
Our clients include: Unilever, Free Soul & L'Oréal
What You Will Do
Client Leadership & Strategic Ownership
- Own and lead a portfolio of high-value TikTok Shop clients
- Act as senior strategic lead across accounts, setting direction and ensuring delivery at every level
- Build and oversee best-in-class TikTok Shop growth strategies aligned to client commercial goals
- Maintain strong senior client relationships, acting as a trusted advisor
- Lead key meetings, QBRs and strategic planning sessions
Team Leadership & Account Excellence
- Manage and develop a team of Senior Account Managers
- Set performance standards across accounts and ensure consistency in output
- Provide coaching, feedback and support to drive team progression
- Oversee account delivery to ensure:
- Strong trading execution
- Clear communication
- High-quality reporting
- Step in where needed to unblock challenges and drive results
E-commerce Trading & Commercial Performance
- Oversee trading strategy across your account portfolio
- Ensure trading calendars are built, aligned and executed to a high standard
- Drive performance across:
- GMV growth
- AOV
- Conversion rate
- Margin optimisation
- Challenge trading decisions to ensure commercial outcomes are prioritised
- Identify opportunities to scale winning products and strategies across accounts
Affiliate & Creator Strategy Oversight
- Define how affiliate and creator strategies are deployed across accounts
- Ensure alignment between:
- Affiliate activity
- Trading strategy
- Promotional mechanics
- Oversee large-scale creator activations, campaigns and live moments
- Ensure teams are:
- Prioritising the right creators
- Structuring the right offers
- Driving consistent output
Performance & Forecasting
- Own performance at a portfolio level, not just individual accounts
- Review and challenge forecasts, ensuring they are realistic and commercially sound
- Lead performance reviews with clear insights, actions and accountability
- Use data to guide decisions across teams and accounts
- Ensure reporting is clear, consistent and actionable
Operational & Commercial Impact
- Support new business through strategy input and client conversations
- Identify opportunities to grow account revenue and expand scope
- Feed into internal processes, frameworks and best practices
- Help shape how Somerce delivers at scale as we continue to grow
How You’ll Work
- High ownership, high accountability role
- You lead from the front, not from the sidelines
- Expected to challenge, improve and raise standards
- Balance strategic thinking with hands-on involvement
- Fast-paced environment where performance matters
Requirements
What We’re Looking For
Essential
- Strong experience in e-commerce, trading or performance marketing leadership roles
- Proven experience managing teams and leading client accounts
- Deep understanding of:
- E-commerce trading and merchandising
- Conversion rate optimisation
- AOV growth strategies
- Promotional planning and execution
- Highly commercial mindset with confidence in decision making
- Strong communication and stakeholder management skills
Desirable
- Experience with TikTok Shop, marketplaces or social commerce
- Background in beauty, fashion, lifestyle or FMCG
- Experience scaling high-growth e-commerce brands
Benefits
Benefits
Core Benefits
- Competitive salary aligned to experience and impact
- Performance-related bonus / commission linked to account growth
- 28 days holiday + bank holidays
- Hybrid working (London & Manchester)
- Flexible working hours
Growth & Career Development
- Senior leadership exposure and influence
- Clear progression pathways as Somerce scales
- Opportunity to shape how we deliver for top-tier brands
- Work at the forefront of TikTok Shop and live commerce
Financial & Lifestyle Perks
- Company pension
- Monthly wellness allowance
- Team socials and events
- Staff discounts across brands and partners
Work Environment
- High-performance, no-bullshit culture
- Minimal bureaucracy, maximum accountability
- Surrounded by ambitious people who care about results
- We win as a team, success is shared