TikTok Live Strategist

About Somerce

Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands.

We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands across the UK, US and EU. LIVE commerce sits at the centre of our growth engine, and this role is critical to delivering cut-through results at scale.

What you will do

This is a strategy-first LIVE role, not a scheduling or production role.

We’re looking for a TikTok LIVE Strategist to lead the strategy behind daily LIVE trading and showcase events. You’ll be responsible for building, owning and optimising LIVE strategies that convert attention into revenue.

You’ll work closely with brands, presenters, LIVE Ops, affiliate teams and paid media to ensure every LIVE has a clear commercial purpose and delivers against GMV targets.

LIVE Strategy Ownership

• Own the LIVE strategy for a portfolio of brands on TikTok Shop
• Build clear, commercially grounded LIVE plans across:
• Daily always-on lives
• Campaign-led lives
• Showcase and tentpole events
• Define what success looks like for each LIVE (GMV, AOV, conversion)
• Translate brand objectives into actionable LIVE trading strategies

Trading & Commercial Planning

• Build LIVE trading calendars aligned to:
• Promotions
• Launches
• Retail moments
• Define:
• Product sequencing
• Bundles
• Offers and incentives
• Identify hero products and LIVE-only opportunities
• Optimise LIVE performance to maximise GMV and efficiency

Performance & Optimisation

• Analyse LIVE performance across:
• GMV
• Conversion rate
• AOV
• Retention and repeat viewing
• Identify what’s working, what’s not and why
• Apply learnings quickly across future lives
• Lead post-LIVE reviews with clear actions

Client Leadership

• Act as the LIVE strategy lead for clients
• Confidently present LIVE plans, results and recommendations
• Educate brands on how LIVE fits into wider TikTok Shop growth
• Challenge clients where needed to drive better outcomes

Requirements

What We’re Looking For

Essential

• Proven experience in TikTok LIVE, social commerce or e-commerce trading
• Strong commercial mindset with comfort owning GMV targets
• Deep understanding of:
• LIVE conversion mechanics
• Product sequencing and bundling
• Promotional strategy
• Confident using performance data to drive decisions
• Strong communication skills with clients and internal teams

Desirable

• Experience running daily LIVE programmes or large showcase events
• Background in beauty, fashion, lifestyle or FMCG
• Experience working with affiliates and paid media alongside LIVE

Benefits

Core Benefits

• Competitive salary, benchmarked to experience and performance
• Performance-related bonus / commission aligned to commercial impact
• 28 days holiday + bank holidays
• Hybrid working with offices in London and Manchester
• Flexible working hours – we care about output, not clock-watching

Growth & Career Development

• Clear progression paths with responsibility early
• Regular performance reviews focused on development and impact
• Direct exposure to high-growth brands across the UK, US and EU
• Opportunity to work at the cutting edge of TikTok Shop and social commerce

Financial & Lifestyle Perks

• Company pension scheme
• Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
• Team socials and events throughout the year
• Staff discounts across our brands and partners

Work Environment

• Fast-paced, high-ownership culture
• Minimal bureaucracy and maximum accountability
• Surrounded by people who care about performance, creativity and doing things properly
• A business that wins with its clients, shared success matters

The Somerce Difference

• We trust our people
• We move quickly and back good ideas
• You’ll have real influence, not just responsibility
• If you perform, you’ll grow, simple as that