Account Executive Thailand
BDM/Account Executive/SDR
Thailand Remote: 100%
Farel is a US-based startup building an airline operating system that unifies inventory, dynamic pricing, reservations, operations, and customer-facing apps into a single platform, replacing legacy PSS software. Backed by top-tier Silicon Valley VCs, Farel helps carriers launch in weeks, grow ancillary revenue through integrated upsell modules, and automate routine tasks with AI. Own new business acquisition among small and midsize airlines across Thailand and Southeast Asia, running the full sales cycle—from targeted outbound and discovery through contract signature and first revenue—while building a repeatable process that scales.
What you'll do
Build and qualify pipeline: Develop account lists targeting Thai carriers, craft outbound sequences, and represent Farel at regional aviation events to engage airline executives and commercial leaders.
Lead consultative deals: Run discovery workshops, quantify business cases, coordinate solution demos, and manage multi-stakeholder evaluations for six-figure ARR opportunities.
Drive contracts to close: Own pricing, negotiation, and commercial terms, partnering with Legal and Finance to reach signature and hand-off to Customer Success.
Refine the sales engine: Instrument funnels, A/B-test outreach, and share win/loss insights with Marketing, Product, and Leadership to sharpen positioning and roadmap.
Represent Farel in-market: Act as the face of Farel at trade shows, airline forums, and partner meetings in key Thai aviation hubs, cultivating local relationships and brand presence.
Requirements
5+ years of quota-carrying SaaS/software sales experience, including closing six-figure, multi-stakeholder deals.
Demonstrated record of new business acquisition in aviation, travel-tech, or other enterprise-software domains; familiarity with airline systems (PSS, revenue management, etc.) is welcomed.
Fluent English and Thai (required); additional Southeast-Asian languages welcomed.
Deep understanding of local business culture, and relationship-driven sales dynamics.
Startup mindset: self-directed, data-driven, and comfortable iterating quickly on outreach, messaging, and process.
Strong negotiation, presentation, and stakeholder-management skills, able to engage C-level executives and translate product value into business outcomes.
Based in Thailand