Account Manager

Essential Job Functions

Client Relationship Management

• Serve as the primary point of contact for assigned clients.

• Build and maintain strong, long-lasting client relationships based on trust and satisfaction through a combination of effective communication, proactivity and taking on a client-centric approach. 

• Understand client challenges, and preferences though actively listening and paying close attention to needs, concerns and feedback.  

• Research and determine client’s requirements and address queries.

Account Strategy Development

• Understand client goals and objectives to develop through client relationship management and implement effective account management strategies.

• Collaborate with clients to identify opportunities for account growth and expansion.

• Develop, implement and collaborate on strategic account management plans (SAM) for the business.

Project Coordination

• Coordinate the execution of client projects by liaising with & directing production teams, ensuring they are delivered on time and within scope.

• Collaborate with internal teams to meet and exceed client expectations.

Problem Resolution

• Address client concerns and issues promptly and effectively.

• Provide solutions and recommendations to ensure client satisfaction.

Communication

• Manage day-to-day client communications.

• Clearly communicate project progress, updates, and results to clients.

• Conduct regular account reviews to discuss performance metrics and future plans with internal teams and with clients.

Sales Support

• Identify upsell and cross-sell opportunities to maximise account revenue.

• Collaborate with the sales team to generate new business from existing clients.

Digital Marketing Strategy:

• Manage teams to develop digital marketing strategies aligned with clients' goals and industry trends.

• Collaborate with internal teams to create and implement digital campaigns or projects across the different digital channels and platforms.

• Present digital marketing strategies and campaigns to clients. 

Campaign Execution, Management, Analysis & Optimisation:

• Oversee execution of digital marketing campaigns to ensure they are on time, within budget, and meet performance targets.

• Coordinate with internal teams and specialists to ensure campaign deliverables are met and are of high standards.

• Monitor campaign performance, analyse data and make data-driven recommendations to improve ROI and meet set-out objectives. 

• Provide clients with monthly and ad hoc campaign reports with actionable insights and recommendations. 

• Conduct post-campaign analysis and debriefs to identify successes and areas for improvement. 

Budget Management:

• Develop workable budgets and proposals in collaboration with project managers and production team members. 

• Manage client budgets for digital marketing initiatives, track spend and ensure correct allocation for set-out objectives. 

Required Technical Skills

• Proven experience with client management.

• Strong research skills and ability to distil information. 

• Exceptional written and verbal communication skills.

• Proven experience in digital marketing.

• In-depth understanding of digital marketing channels and strategies, including SEO, paid advertising, social media, email marketing, and content marketing.

• Good analytical skills and ability to interpret data to provide actionable insights.

• Understanding of CRM platforms such as Salesforce, Hubspot, PipeDrive or similar.

Qualifications

Education: Bachelor's degree or diploma in Marketing, Business, or a related field

Experience: 5+ years of experience in an ad agency, digital marketing or marketing project management

Additional Information

Why You'll Love Working with Us:

• A vibrant and supportive team that values creativity and collaboration.

• Opportunities for professional growth and development in a fast-paced industry.

• The chance to work with a diverse range of clients and exciting projects.

• Office perks like coffee, snacks, and the occasional team outing.

How to Apply:

• Please respond by uploading or sending your full updated CV, and summary of your past projects completed.

• Short-listed candidates must be available for an interview process online and in-person at our Bryanston offices. 

• No telephonic enquiries, please.

• If you do not receive a response to your e-mailed CV within fifteen working days of sending it, please consider your application unsuccessful.

• Please do not respond to this ad if you do not match all the criteria for this position.