Account Strategy Director, Franchise and Multi‑Location Marketing

Account Strategy Director, Franchise and Multi‑Location Marketing

Remote (U.S. only)
$95,000–$105,000 + Benefits

Location3 is seeking an Account Strategy Director to lead strategic planning, client partnership, and performance oversight for franchise and multi‑location brands. This is an agency‑side role for a strategic marketer who can guide complex organizations, align internal teams, and turn business goals into integrated digital marketing programs that perform at both the national and local levels.

As the primary strategic partner to corporate marketing leaders, you will own account strategy and planning, guide execution across channels, and ensure performance insights translate into clear recommendations and next steps.

What You’ll Do

• Lead strategy for franchise and multi‑location client accounts, serving as the senior day‑to‑day strategic contact
• Partner with corporate marketing leaders to understand business goals, growth priorities, and brand requirements
• Develop annual and quarterly marketing strategies that connect national objectives to local performance outcomes
• Translate business goals into clear KPIs, testing plans, learning agendas, and optimization priorities
• Guide integrated planning across paid media, SEO, content, analytics, and technology teams
• Review performance trends and help teams prioritize optimization and experimentation
• Lead client presentations, including QBRs, performance reviews, and executive updates
• Ensure reporting clearly explains what happened, why it happened, and what actions should follow
• Oversee and guide budget management, pacing, scope changes, and SOW alignment in partnership with leadership
• Identify growth opportunities such as channel expansion, CRO improvements, and new service initiatives

What You’ll Bring

• 7–12 years of experience in digital marketing, agency account leadership, or client strategy roles
• Strong working knowledge of paid media, SEO, analytics, and integrated digital marketing programs
• Experience supporting franchise, multi‑location, or otherwise complex client organizations preferred
• Ability to translate business challenges into clear, actionable marketing strategies
• Demonstrated ability to lead senior client conversations and present insights to executive stakeholders
• Strong analytical thinking, with the ability to interpret performance data and guide decision‑making
• Proven project management capabilities, driving complex initiatives from planning through execution
• Excellent communication, organization, and stakeholder management skills
• Proven ability to lead cross‑functional teams and manage multiple workstreams simultaneously
• Familiarity with Google Ads, Meta Ads Manager, LinkedIn Ads, programmatic DSPs, GA4, Power BI, and marketing automation tools

What Sets This Role Apart

• Opportunity to lead marketing strategies for well‑known franchise brands
• High‑impact role working across national and local marketing landscapes
• Collaborative, growth‑oriented environment where your expertise makes a difference

Our Values

Our Values Make Us G.R.O.W.

G – Go for new ideas We’re curious, bold, and built to evolve. Innovation happens everywhere — from the client call to the code commit. We seek better ways to deliver measurable growth and never stop exploring what’s next.

R – Resolve with solutions We don’t get stuck in problems — we move through them. With data, collaboration, and accountability, we find solutions that drive performance and client success.

O – Own the Outcome We take full ownership — of results, relationships, and responsibilities. Integrity and follow-through define us, and we do what’s right even when it’s hard.

W – Work as one We’re one team. Pods, departments, and leaders connected through shared goals and mutual respect. We collaborate, communicate, and win together.

About Location3

Location3 is a fully remote digital marketing agency founded in 1999. We help enterprise and multi‑location brands improve performance through scalable, data‑driven marketing solutions. Our team of more than 60 employees supports global, national, and local brands, with many client partnerships lasting three years or longer.

We value collaboration, learning, and connection. Our culture is supported through ongoing training, strong technology infrastructure, remote‑first flexibility, and opportunities to connect through virtual events and our annual in‑person company retreat. We offer competitive benefits, including medical, dental, vision, a matching 401(k), wellbeing stipends, and remote work support.

Location3 is committed to building a diverse, inclusive, and equitable workplace and is proud to be an equal opportunity employer.