Activation Specialist - SMBs

About Addi

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly, grow together and where we create abundance and generate pride in them. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.

We provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing) using state-of-the-art technology, bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

About the Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

What’s the mission you’ll drive

As our Activation Specialist - SMBs, your mission is to transform a group of individual analysts into a high-speed activation machine that consistently hits origination targets. You will be the architect of the playbooks and automation that allow the team to handle massive merchant volumes without losing quality or speed.

What you will do

• Scale Merchant Growth: Successfully activate (achieve first origination) for 2,500+ merchants per month.

• Data-Driven Funnel Management: Build and structure performance reports of the ally funnel to measure and enhance activation effectiveness.

• Operational Excellence: Use actionable feedback to enhance the onboarding process and find non-traditional solutions to bottlenecks.

• Team Leadership: Lead and coach a team of analysts to improve their commercial persuasion and data management skills.

• Process Innovation: Identify manual gaps and design automated workflows that result in a 30% or higher increase in team productivity

What we’re looking for

• Functional Expertise

  • Operational Leadership: 1–2 years of experience leading teams in high-volume environments like Inside Sales, Customer Success, or Tech Operations.

  • CRM Mastery: Advanced knowledge of Salesforce and Marketing Cloud, with the ability to build automated triggers and workflows.

  • High-Volume Management: Experience managing teams performing 60+ calls per day.

  • Industry Knowledge (Nice-to-Have): Background in Fintech, merchant lending, or payment processing.

• Analytical & Quantitative Mindset

  • Data Autonomy: Expert level in Excel and proficiency in SQL.

  • Problem Solving: The ability to pull your own data and find the "why" behind the numbers without waiting for a data team.

• Process Design & Automation

  • Portfolio Growth: Proven experience managing thousands of clients while increasing "Time to Value" or transaction frequency.

  • Agile Mindset: Familiarity with agile methodologies to manage the rollout of new funnel improvements.

• Extreme Ownership & Bias for Action

  • Solution Creator: You do not wait for instructions; you create the solution.

  • Accountability: Total ownership of the numbers and the ability to work under high pressure.

Why join us?

• Problem that matters: We are transforming the financial ecosystem in LatAm.

• Something big from the ground up: You will work on high-impact projects that directly contribute to the company's success.

• Unparalleled growth: An environment built for A-Players to thrive and grow.

• World-class team: A supportive and collaborative work environment where teamwork and open communication are highly valued.

• Competitive compensation: We offer a performance-driven culture with competitive rewards.

How the hiring process looks like

We believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here’s what our process looks like:

• Step 1: People Interview (30 min)
  A conversation with a recruiter to get to know you, your experience, and what you're looking for. We’ll also share more about Addi, our culture, and the role.

• Step 2: Initial Interview (30 min)
  A more in-depth conversation with our Accounting manager, where we explore your skills, experience, and problem-solving approach. We want to understand how you think and work.

• Step 3: Live Exercise (60 mins- Live)
  You'll do a live 60 min Excel test to assess your Excel skills.

• Step 4: Deep Dive Interview (30 min )
  You'll meet with the Controller to get a feel for how we work together. We’re looking for strong contributors and cultural fits, so bring your questions, too!

We value efficiency and respect for your time, so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you, just as much as it is for us. Regardless of the outcome, we are committed to always providing feedback, ensuring that you walk away with valuable insights from your experience with us.