Creative Copy Director

About Addi

We are a leading financial platform, building the future of payments, shopping, and banking a world where consumers and merchants can transact effortlessly and grow together. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.

With a state-of-the-art, technology-first approach, we provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing), bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

About the Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

What’s the mission you’ll drive

Elevate Addi’s market positioning by leading a world-class copy function that blends elite creative craftsmanship with performance driven data. You will scale the brand's voice across financial products and retail campaigns, integrating AI-driven workflows to multiply output speed and effectiveness without compromising brand integrity.

What you will do

• Brand & Campaign Copy Excellence: Own and elevate the quality of all copy output across financial product communications and retail campaigns.

• Performance Driven Creative Results: Deliver copy-led campaigns with proven efficiency outcomes — OR, CTR, CTOR and engagement benchmarks met or exceeded across at least three major campaigns in the first year.

• AI-Layer definition and training: Embed AI agents into creative workflows (e.g., campaign ideation, copy variant testing), with documented efficiency gains in output speed and iteration cycles.

• Testing Cycle: Build a living content testing repository that connects copy definitions with data-backed insights.

• Team Elevation: Hire, train, and align the creative copy team around Addi's brand standards and AI-assisted workflows.
  

  What we’re looking for

Creative Leadership & Craft

• 5+ years leading creative or copy teams in fast-paced, performance-driven environments (fintech, e-commerce, creative agency, or high-growth startup).

• Portfolio demonstrating both brand-building work and high-efficiency performance campaigns not one or the other, but both.

• Sets high standards for craft while staying pragmatic about timelines, constraints, and business context. Knows when to push creative ambition and when to prioritize clarity and conversion.

Strategic Copy Thinking

• Goes beyond wordsmithing , understands how copy ladders up to brand strategy, user goals, campaign objectives, and funnel stage.

• Can write and direct copy for awareness, consideration, and conversion with equal fluency across financial products and retail contexts.

• Proven ability to translate complex or sensitive financial topics into approachable, clear, and motivating language for diverse Colombian audiences.

• User-centric approach. Constantly seeks to understand user goals and needs to inform content decisions.

Performance Orientation

• Comfortable reading performance data, forming hypotheses, and iterating copy based on results. Brings a test-and-learn mindset to every campaign.

• Proven record of creative work that drives real, measurable business outcomes not just beautiful work, but work that performs.

AI Fluency & Curiosity

• Already incorporates AI tools into creative processes actual usage, not just awareness.

• Sees AI as a creative accelerator and is excited about building the systems that allow a small team to punch far above its weight.

• Represent the copy discipline in a AI driven-environment where the question is no longer "can we make this?" but "should we, and does it sound like us?

Adaptability & Resourcefulness

• Thrives in fast-paced, high-ambiguity environments. Finds creative solutions with limited resources and adjusts quickly to shifting priorities without losing quality or momentum.

• Extremely resourceful able to do more with less, build from scratch, and create structure where there is none.

Cross-Functional Collaboration

• Works fluidly with brand, marketing, product and lending teams. Able to translate briefs from multiple stakeholders into unified, coherent creative.

• Collaborate with product and cx teams to ensure voice and tone are deeply integrated across all creative touchpoints and channels..

Why join us?

• Real Creative Impact at Scale: Your words will reach hundreds of thousands of Colombians navigating real financial decisions. This isn't vanity copy, it's creative work that changes behavior and builds trust with real people.

• A Seat at the Strategy Table: This is not a production role. You'll co-create campaign and communications strategy directly with the Head of Brand, with a genuine voice in how Addi shows up in the market.

• Build the Future of Creative: You'll be one of the first people in the company to architect how AI and human creativity work together defining the workflows, the playbooks, and the standards that will shape how Addi creates for years to come.
  

How the hiring process looks like

We believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here’s what our process looks like:

• Step 1: People Interview (30 min)
  A conversation with a recruiter or hiring manager to get to know you, your experience, and what you're looking for. We’ll also share more about Addi, our culture, and the role.

• Step 2: Initial Interview (45-60 min)
  A more in-depth conversation with the hiring manager, where we explore your skills, experience, and problem-solving approach. We want to understand how you think and work.

• Step 3: Stakeholder Interview (30 min)A conversation with your Product Director to discuss product strategy, technical trade-offs, and collaboration. Be ready to showcase how your design decisions and product delivery align with business and user needs

• Step 4: Practical Exercise (60 min)
  You may receive a real-world challenge or case study to complete. This is a chance to showcase your expertise and how you approach key problems relevant to the role.

• Step 5: Co-Founder Interview (30 min)
  If there’s a strong match, you’ll have a final conversation with our Founder to align on expectations, cultural fit and ensure mutual excitement. From there, we’ll move quickly to an offer and discuss next steps.

We value efficiency and respect for your time, so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you, just as much as it is for us. Regardless of the outcome, we are committed to always providing feedback, ensuring that you walk away with valuable insights from your experience with us