Ad Copywriter
Short Term Employee
Duration: 3-6 months
About Kikoff
Kikoff is a high growth consumer fintech startup offering credit-building solutions that are affordable, accessible, and educational. Our core product, the Kikoff Credit Account, has helped over 1 million customers build better credit. Kikoff has been featured by Nerdwallet, Forbes, Buzzfeed, Business Insider, CNBC, and others; and our app has a 4.9 rating amongst thousands of reviews. But Kikoff is more than just a credit builder: we are a long-term financial partner for our customers, and we have an exciting product roadmap of solutions to help our customers reach their financial goals.
About This Role
We’re looking for an Ad Copywriter to support the creation and scaling of performance marketing creative at Kikoff. This is a highly execution-focused role centered on producing high-quality ad copy and scripts at speed across paid social, TV and other channels.
You’ll work closely with Creative, Growth, and Production teams to turn briefs, insights, and winning patterns into new ad concepts quickly and consistently. You enjoy thinking about ad strategy at the execution level — understanding why certain hooks, angles, and formats perform, and applying those learnings across new creative. Success in this role means shipping a high volume of strong ad concepts, iterating fast, and helping the team scale what performs well.
What You’ll Do
Lead the ideation, scripting, and creative development of high-performing creatives across digital and paid channels.
Monitor creative performance, analyze results, and iterate quickly based on learnings to surface insights and optimize creative direction.
Write high-performing ad copy and scripts across paid social, video, display, and emerging formats
Translate creative briefs, performance data, audience insights, and winning hooks into new ad variants effectively and efficiently.
Support ongoing creative testing by producing multiple versions of concepts, hooks, and messaging angles.
Partner with designers, video editors, and content creators to bring ads from script to final asset.
Use AI tools to accelerate copy generation, concept expansion, and variant creation.
Maintain strong organization across multiple concurrent campaigns and deliverables.
Contribute to brainstorms and concept development while primarily focusing on execution and output.
Who You Are
4+ years of experience in advertising, performance marketing, social content, or copywriting roles.
Strong creative writing skills and a passion for storytelling, the creative process, and solving puzzles.
Proven track record of concepting, writing, and producing ads that convert.
Familiar in using AI tools for creative production (e.g., VEO 3, Sora 2, Higgsfield, Midjourney, etc.).
Understanding of social and performance marketing channels, from TikTok and YouTube to Meta and CTV.
Creative and analytical in equal measure—you can identify what works and why, then scale it.
Obsessed with culture, trends, and storytelling that connects with real people.
Bonus Points
Experience with direct response creative, user acquisition campaigns, or B2C brands.
Experience writing for fintech, financial services, or highly-regulated industries.
Experience briefing content creators.
Kikoff: A FinTech Unicorn Powering Financial Progress with AI
At Kikoff, our mission is to provide radically affordable financial tools to help consumers achieve financial security. We're a profitable, high growth FinTech unicorn serving millions of people, many of whom are building credit or navigating life paycheck to paycheck. With innovative technology and AI, we simplify credit building, reduce debt, and expand access to financial opportunities to those who need them the most. Founded in 2019, Kikoff is headquartered in San Francisco and backed by top-tier VC investors and NBA star Stephen Curry.
Why Kikoff:
This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact.
A portfolio of work is required for our application.
Location: Hybrid, 3 days onsite in San Francisco, CA.
Equal Employment Opportunity Statement
Kikoff Inc. is an equal opportunity employer. We are committed to complying with all federal, state, and local laws providing equal employment opportunities and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
Please reference the following for more information.