Ad Operations Manager
The Opportunity
Since 2005, MDCalc has been an essential part of the clinician’s workflow to help achieve better patient outcomes. Actively used by more than 65% of physicians worldwide, MDCalc is the most broadly used medical reference – at the point-of-care – for clinical decision tools and content, and one of only four references used by >50% of US HCPs. These evidence-based tools and content are used by millions of medical professionals globally and support 50+ specialties and cover 200+ patient conditions.
To continue to further accelerate this growth, we are expanding the Sales & Ad Operations team with an Ad Operations Manager. This individual will drive campaign performance and deliverability for HCP-focused campaigns. This is an exceptional opportunity to apply strategic thinking and core ad operations expertise in a hands-on role, while helping to build and scale a business with unparalleled reach to HCPs.
The Role
The Ad Operations Manager is a hands-on individual contributor responsible for executing and delivering HCP advertising campaigns. This role is responsible for post-sale campaign setup, which includes QA, pacing, optimization, and delivery in alignment with MDCalc’s clinical credibility and client KPIs.
The responsibilities of this individual include the following, but are not limited to:
Own end-to-end campaign execution from Client Success handoff through successful delivery and completion
Build and launch campaigns in the ad server, including targeting, audience segmentation, QA, pacing, optimization, and troubleshooting
Monitor campaign performance and delivery daily, flagging risks early and implementing corrective actions to protect quality and revenue
Partner closely with Client Success on campaign strategy, mid-flight adjustments, and client-facing performance needs to track towards KPIs and prevent under-delivery or overspend
Maintain accurate documentation, reporting notes, and ticketing hygiene to ensure clear operational visibility and accountability
Surface optimization opportunities and delivery insights to support incremental performance improvements and upsell opportunities
Your Background
3+ years experience in Ad Operations, Campaign Operations, or digital campaign execution roles
Experience in healthcare, pharma, or other regulated advertising environments
Familiarity working with HCP targeting, target list matching, and audience models
Strong working knowledge of ad trafficking, targeting strategies, pacing, and campaign QA best practices
Exceptional attention to detail with a strong sense of ownership, accountability, and problem-solving ability
Comfortable operating independently in a fast-paced environment with shifting priorities
Clear communicator with strong cross-functional collaboration skills
What MDCalc offers:
Ability to make a true difference in medicine: MDCalc is the most broadly used medical reference used by 65% of physicians worldwide.
Medical, Dental, & Vision coverage, with option to extend to your dependents
Company-sponsored short-term insurance
Fully-paid 8 week parental leave, after 6 months of employment
Company-sponsored 401k, after 3 months of employment
Unlimited vacation for salaried roles - we trust you to take the time you need
Tri-annual company offsites to connect, reflect, and plan together (most recently in Asheville and Mexico City)
Work from home monthly stipend
Hybrid work environment with a great team office in Greenwich Village, NYC
A culture of fun and motivated team members who believe in a greater mission here at MDCalc